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[Business Planning Archive] New Business Development and Business Models

You can understand the importance of new business development for sustainable corporate growth and establish strategies for discovering and managing new businesses by learning from successful domestic and international cases.

4 learners are taking this course

Level Beginner

Course period Unlimited

  • kpcre
Management
Management
Management
Management

What you will gain after the course

  • You can understand effective new business development methodologies based on excellent overseas case studies.

  • You can identify management methodologies for maintaining new business pipelines.

  • You can identify risk factors to avoid in the new business development process.

The success and pitfalls of new business development that provides opportunities to create new business models!


New business refers to ventures pursued in fields that are directly or indirectly related to a company's existing core business areas, or in completely new fields. As the acceleration of technological development and intensification of global competition continue to shorten industry lifecycles, competition among companies to secure new business opportunities is expected to accelerate further in the search for new revenue sources. However, it can be problematic when companies focus on the 'reasons why they should' and jump into new businesses with all sorts of rosy prospects and optimistic expectations.

Through this course, you can understand the importance of new business development for sustainable company growth and establish new business discovery and management strategies learned from successful domestic and international cases.

Field-centered education

  • We have organized new business development methodologies in an easy-to-understand way based on various excellent overseas case studies.

  • Management methodologies for maintaining new business pipelines and 7 categories of risk factors to avoid in the new business development process are provided through case-centered examples.


Presenting key points focused on practical application

  • You can learn by topic through micro-learning focused on core keywords that can be immediately applied in practical work.

Course Outline


  1. Why You Should Pay Attention to New Business Ventures

  2. Flexible thinking for new business development

  3. New Business Discovery Type (1) New Business Development Through Adjacent Business

  4. New Business Discovery Type (2) New Business Development Through Customer Targeting

  5. New Business Discovery Type (3) New Business Development Through Blue Ocean

  6. Systematic Growth Management Strategies for New Business

  7. 7 Viruses That Block New Business Success

  8. Why Do Good Technologies Fail?

Presenting differentiated content through recruiting specialized instructors in the new business development field

We recruit expert instructors in the field of new business development to provide lectures that carefully select only the core skills required in industrial settings. We have recruited instructors who are highly praised for their in-depth lectures at corporations, public institutions, and universities to present professional and differentiated content.


Director of Research Park Yong-sam

Current) Head of Corporate Citizenship Research Center, POSCO Management Research Institute

Former) Electronics and Telecommunications Research Institute (ETRI)

Former) Adjunct Professor at Hanyang University and Pohang University of Science and Technology

[Book]

Hidden Formula for Corporate Growth (2008), Saengneung

The Workplace is a Game (2015), Deonan Publishing

Ted, The Eye That Sees the Future (2017), One&One Books

Recommended for
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Who is this course right for?

  • New business and new business development department heads and working-level staff

  • Department heads and working-level staff interested in new business planning

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Rating

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Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

Curriculum

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26 lectures ∙ (3hr 45min)

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