[Reading Challenge] Search optimization strategies in the AI era? Completing "Zero Click" with an expert

Hello, I am Seung-wan Son (Aaron House), author of "Zero Click" (Gilbut Publishing). In the era of Zero Click, where clicks are disappearing, what matters more than "keyword search results" is "whether our brand is mentioned first in AI answers." Over the past 20 years, I have served as a strategist and PO (Product Owner) at Nexon Korea, LINE Plus, and EST, leading services with 12 million MAU and global businesses. Simultaneously, I have been working in the field as a marketer for 20 years. Since first encountering SEO in 2015, I am personally very moved to be able to share GEO (Generative Engine Optimization)—that is, Generative AI Search Optimization—with you now in 2026. GEO (Generative Engine Optimization) is not just a "technical tip," but a strategy for designing brands and businesses. <Recommended for> - Marketing/Brand managers, Content teams, PO/PMs, Startup CEOs, Agency practitioners - Anyone who is new to and interested in AI search/answer optimization <In this course, you will gain the following:> 1. A foundational frame to understand GEO from scratch 2. The core structure of SEO revisited from a GEO perspective 3. GEO strategic thinking applicable to your brand 4. Practical GEO strategy methods I also hope that through GEO strategy, we can help address derivative concerns such as: - In what direction should companies and brands take their digital marketing in the future? - How should roles like marketers, planners, and PMs evolve in the post-AI era? This lecture is not about "tips to increase traffic by a few percent right now," but a time to draw a strategic map together so that your brand does not disappear in the AI era over the next five years. We look forward to your interest and participation. Thank you.