고객을 이해하는 가장 좋은 방법 : UT와 사용자 인터뷰

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

If you're wondering what UX Writing is and why it's important, you'll find out by looking at examples of successful apps.

This course provides UX principles and practical know-how necessary for planning and designing AI products. We will explore user-value-centered AI utilization methods, UX planning and design methods using AI, core UX principles and theories learned through everyday design cases, and UX research and data analysis methods for providing a better experience.

Now, with the power of AI, anyone can easily plan apps and design UIs! It's okay even if you don't know coding or have no UI experience. AI tools like Claude and ChatGPT will turn your ideas into reality. With just a few questions, you can analyze target customers, design app structures, and even automatically generate UI screens. In this lecture, we will teach you step-by-step from the basics so that even those who are new to Figma can follow along. Even without drawing by hand, you can import existing website UIs at once with the HTML to Design plugin, and with AI tools like Google Stitch or readdy.ai, you can create high-quality screens in a few seconds. This lecture is perfect for anyone dreaming of starting a business, wanting to switch careers to a planner, or wishing to communicate with developers. Instead of complex theories, we will only teach practical know-how that you can immediately use. Now, with just an idea, anyone can plan app services!

We will inform you of a career expansion roadmap to grow as a web planner in Korea and reach the top as a next-generation SI web planning PL.

This lecture is for those who are aiming to become PM (Project Manager) and those who have become PMs without sufficient preparation. We will help students accurately understand the role and scope of work of PM, understand the entire IT project process, and then perform the performance skills for each process well based on vivid experiences in the IT field. In addition, we have prepared the lecture so that it can be applied immediately to actual work by providing samples of documents that PMs write or manage among IT outputs.

If your heart pounds at the words, “Try to come up with an idea”? Choi Jang-soon, CEO and the creativity leader in the advertising sector, shares lifestyle-integrated creative habits! Even if you're an ordinary, introverted person who prefers FM, and your heart pounds and you break out in a cold sweat at the single word 'Idea!', you can become an idea bank if you change your habits! Choi Jang-soon, a current advertising agency CEO and the top-ranked influencer for creative collaborations, teaches 7 easy creative habits that help you gain big ideas from the small, everyday moments that pass by.

In the AX era where AI technology and UX design converge, what strategies should product teams use to design customer experiences? A 17-year veteran senior researcher from a major corporation and knowledge sharer with a PhD in HCI will share insights based on the latest trends, use cases, and research findings.

This is a practical guidebook for game business PM job seekers. Starting with the scope of work that business PMs do, we will teach you practical concepts such as BM analysis and improvement proposals, event planning, operation tool planning, indicator design and analysis, and how to write a portfolio.

Based on an accurate understanding of black consumers, appropriate countermeasures and strategies are acquired, enabling effective response to black consumers. Furthermore, it is designed to enhance the professionalism of service staff and improve job satisfaction.

We will examine methods for collecting and analyzing user requirements to plan LLM services.

This is a practical lecture on operational tools & back office and data analysis planning, which are tasks handled by game planning, service planning, and business PM positions.

I've worked at seven small startups that had neither data analysts nor user researchers, and I've made plenty of mistakes along the way. I'll share the various real-world challenges that UX designers face and the valuable insights I gained while navigating through those difficulties.

We explore the limitations of LLMs, methods to overcome them, and the latest research topics.