고객을 이해하는 가장 좋은 방법 : UT와 사용자 인터뷰

For everyone starting work in PO or PM positions from existing roles such as design, non-development majors, product planners, etc., we share fundamental know-how.

This is an applied web planning course that will teach you how the basic web planning course is applied to mid-to-large-scale projects and applied to practice. Students can master the skills and practices of each stage of web planning in the big data field. <<This VOD is a recording of an actual class and includes some sounds such as small talk, so please keep this in mind when purchasing~!>>

Want to solve product issues and create better services? Learn the core of usability testing and acquire skills immediately applicable in practice! In this lecture, from the basic concepts of usability testing to practical experience, Jeon Min-soo, a UX consultant with 30 years of experience, will impart effective testing methods and solution strategies based on over 100 project experiences. Check out the know-how of usability testing for better UX design, right in the lecture now!

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

Through this course, you can acquire the concepts and practices of Information Strategic Planning.

Based on an accurate understanding of black consumers, appropriate countermeasures and strategies are acquired, enabling effective response to black consumers. Furthermore, it is designed to enhance the professionalism of service staff and improve job satisfaction.

In the AX era where AI technology and UX design converge, what strategies should product teams use to design customer experiences? A 17-year veteran senior researcher from a major corporation and knowledge sharer with a PhD in HCI will share insights based on the latest trends, use cases, and research findings.

This course provides UX principles and practical know-how necessary for planning and designing AI products. We will explore user-value-centered AI utilization methods, UX planning and design methods using AI, core UX principles and theories learned through everyday design cases, and UX research and data analysis methods for providing a better experience.

Now, with the power of AI, anyone can easily plan apps and design UIs! It's okay even if you don't know coding or have no UI experience. AI tools like Claude and ChatGPT will turn your ideas into reality. With just a few questions, you can analyze target customers, design app structures, and even automatically generate UI screens. In this lecture, we will teach you step-by-step from the basics so that even those who are new to Figma can follow along. Even without drawing by hand, you can import existing website UIs at once with the HTML to Design plugin, and with AI tools like Google Stitch or readdy.ai, you can create high-quality screens in a few seconds. This lecture is perfect for anyone dreaming of starting a business, wanting to switch careers to a planner, or wishing to communicate with developers. Instead of complex theories, we will only teach practical know-how that you can immediately use. Now, with just an idea, anyone can plan app services!

We will examine methods for collecting and analyzing user requirements to plan LLM services.

This is a practical guidebook for game business PM job seekers. Starting with the scope of work that business PMs do, we will teach you practical concepts such as BM analysis and improvement proposals, event planning, operation tool planning, indicator design and analysis, and how to write a portfolio.

This is a practical lecture on operational tools & back office and data analysis planning, which are tasks handled by game planning, service planning, and business PM positions.

We explore the limitations of LLMs, methods to overcome them, and the latest research topics.