There is a difference between a flash of inspiration and an idea that sells. Discover the crucial differences between “ideas that sell” and “ideas that get buried,” distilled from 19 years at an advertising agency and 7 years as an adjunct professor at SADI. Learn the entire idea-marketing process: drawing out ideas that sell, refining them to make them more appealing, and persuading others. Make your ideas shine brighter through real-world experience from the field, not theory.