There is a difference between a flash of inspiration and an idea that sells. Discover the crucial differences between “ideas that sell” and “ideas that get buried,” distilled from 19 years at an advertising agency and 7 years as an adjunct professor at SADI. Learn the entire idea-marketing process: drawing out ideas that sell, refining them to make them more appealing, and persuading others. Make your ideas shine brighter through real-world experience from the field, not theory.
A checklist to determine whether your idea is one that can be sold
Specific, practical enhancement strategies for making ideas sell
How to Persuade Consumers, Decision-Makers, and Investors of Your Idea
A way of thinking that redefines ideas from a marketing perspective and applies the concept of “selling” to practice
An execution process for generating ideas from a blank slate and packaging them persuasively
Strategies for recognizing factors that hinder imagination and creating critical connections that lead to ideas being adopted
Why is your idea not persuasive?
Brilliant ideas are different from ideas that sell. Identify the decisive points of ideas that sell, and connect the process from ideation to persuasion and adoption to turn them into proposals that get implemented.
Turn vague ideas into ideas everyone wants
With an idea that powerfully gets you past the decisive moment of persuasion
With confidence-filled ideas that can persuade anyone
You are not stuck because you lack ideas. They simply have not yet acquired the structure that makes them sell. From ideation to persuasion and adoption, five practical thinking steps, an idea checklist, and methods for making decisive connections—powerful tools you can use again in your work—will give your ideas the structure they need to sell.
When this course is over, you will be able to
✔️
You will gain confidence throughout the entire process of generating, refining, and persuading others about your ideas.
Your ideas
Now it will sell
Drawing on cases accumulated in advertising agencies and creative education settings, this course redefines ideas from a marketing perspective and guides you through a concrete process from ideation to persuasion and adoption. You’ll discover why proposals were put on hold in meetings or why it was difficult to persuade clients and stakeholders, and directly design a structure that makes your ideas sell.
For ideas that sell
<Stage / Core / Technique>
The course systematically organizes the criteria that distinguish ideas that sell from those that are discarded, a five-step framework from ideation to adoption, and connection strategies for persuading others about your ideas. You’ll use ways of thinking and essential checklists that can be applied directly to practical planning to reassess your ideas and add value.
We can solve the concerns of people like these !
📌
People who need to come up with ideas
People whose daily work involves coming up with ideas. People who spend endless hours staring at a blank page but don’t know where to start. You will experience ideas that sell emerging from the fog.
📌
Entrepreneurs pioneering new paths
Someone who needs to convince the market, partners, and investors with their own brilliant ideas. You will gain confidence in your ideas and be able to create ideas with a powerful appeal.
📌
People whose ideas are not adopted
Someone who is always overflowing with ideas, but whose ideas often aren’t adopted in the end. Ideas with potential alone will transform into ideas everyone wants and get adopted.
Recommended for these people
Who is this course right for?
Planners, marketers, and creators whose brilliant ideas never make it past the final stage of persuasion
Planners, marketers, and creators who cannot agree with others’ evaluations of their ideas
An office worker who needs to come up with new and meaningful ideas on a daily basis
Entrepreneurs who need confidence in the marketability of new products, services, or businesses
Planners and PMs who need to persuade others and get their proposals approved in meetings
Marketers and designers who need to persuade clients and internal stakeholders
Practitioners who want to go beyond ideation techniques and increase actual adoption rates
Need to know before starting?
Experience in Idea Generation
An Experience of Failing to Persuade Others About an Idea
19 years at an advertising agency, 5 years at a global consumer goods company, and 4 years at a media company and in internet business. These are the insights those years have given me.
As an executive director at Cheil Worldwide and TBWA Korea, I led campaigns for Samsung, SK Telecom, LG, Coupang, and adidas. At Amway Korea, I oversaw internal and external communications as well as crisis management. In between, I spent 7 years as an adjunct professor at Samsung SADI. I taught students who needed to make a living through design how to develop ideas and how to sell them.
For 28 years, my work has been one thing. To draw out what is in someone else’s head and make other people want to buy it. Along the way, I saw countless ideas that made it through and countless others that were discarded. I want to share the difference between them.
I want everyone to bring out ideas effectively, and I want everyone to sell their ideas effectively.
Because selling an idea means conveying my perspective and worldview. That’s why selling an idea is the best form of communication.
If we could each sell our ideas to one another, and if that made communication smoother for everyone, I believe the world would become a more wonderful place.
I currently run the brand communication strategy consultancy the comm.PACT.
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