Selling once is luck; selling repeatedly is strategy. Most teams miss out on 'potential buyers' because they fail to query the behavioral data they have already accumulated. This course connects the entire process into a single flow: selecting the market (ICP/Segment), designing value (Positioning/Pricing), and engineering a repeatable revenue structure through data (PQL/Triggers/RevOps). The core objective is not to memorize a "formula that always works." Instead, you will train your hands with transferable skills and theories (applications of management science, statistics, business administration, and marketing) that remain effective even when the company, product, or customer changes. Based on experience designing GTM for a profitable unicorn as a Senior GTM Strategy Manager at Gamma, we will deconstruct real-world PLG cases like Railway—not as "answers to copy," but as "mirrors to reflect theory." By the end of the course, you will be left with a system that actually works, rather than just plausible-looking documents.