This is a beginner to intermediate growth marketing course designed for marketers, PO/PMs, designers, and planners who want to solve customer-centric problems. Participants will understand the concepts and approaches of 'Data-driven Growth'—quantifying customer behavior and turning it into measurable insights—and learn specific practical management methods for each stage of the customer behavior funnel. The course aims to transform students into 'problem solvers' capable of tackling complex customer issues using foundational techniques and tools.