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[Coupang] Training on how to review the privacy policy, focusing on incorrect sections

The recent Coupang personal information breach has been recorded as the largest such incident in South Korea’s history, and as a case in which the personal information of every South Korean was exposed. However, proposed measures to address concerns about the effectiveness of ISMS-P amounted to meaningless steps, such as simulated hacking and revoking certifications. As of December 11, 2025, Coupang and others that were subject to the Personal Information Processing Policy Evaluation Program conducted by the Personal Information Protection Commission in 2024 continue to operate in ways that violate more than ten of the program’s criteria. The cause lies with people, including Coupang’s privacy team—made up of top personal information experts from Korea and abroad—and ISMS-P auditors, who hold one of the country’s most advanced privacy-related credentials. It is clear that even basic knowledge of the Personal Information Protection Act could have prevented this breach and all the other incidents involving Gmarket, Netmarble, SKT, KT, LG U+, and others. In reality, these incidents keep occurring because of human factors: inadequate preliminary checks and differing interpretations of the law mean that customers’ personal information is not protected, or that appropriate safeguards are not established and maintained. Through this course, I hope to help ensure that customers’ personal information is protected by providing professional training in proper privacy assessment methods and ways to address blind spots. It will equip you with the skills to assess personal information protection transparently and objectively.

9 learners are taking this course

Level Intermediate

Course period 6 months

ISMS-P
ISMS-P
CPPG
CPPG
Engineer information security
Engineer information security
security training
security training
Industrial Security Exper
Industrial Security Exper
ISMS-P
ISMS-P
CPPG
CPPG
Engineer information security
Engineer information security
security training
security training
Industrial Security Exper
Industrial Security Exper

What you will gain after the course

  • Ability to identify problems in the privacy policies of major companies that have recently experienced personal data breaches, such as Coupang.

  • Ability to develop improvements to privacy policies in line with the criteria of the Privacy Policy Evaluation System

*This is a text-based course with no audio.

🔥 In the age of massive personal data breaches, our “Practical Privacy Policy Review” course is now open, using Coupang as a case study!

Recently, Coupang has drawn the attention of the entire nation after being fined a massive amount over an unprecedented large-scale personal information breach.
But the bigger problem is that more than 10 serious deficiencies have still been found in Coupang’s currently operating privacy policy (as of December 2025).

📌 This course was created based on the results of my own detailed review of Coupang’s privacy policy using the Personal Information Protection Commission’s 2024 “Privacy Policy Evaluation Criteria.”


🧩 Why should you learn from Coupang’s case?

✔ The shocking fact that even large corporations overlook the basics
– Errors in distinguishing consent types
– Failure to specify countries where data is transferred overseas
– Potential for misunderstanding regarding de-identified information
– Confusing disclosure of onward outsourcing
– Missing guidance on automated decisions and the right to data portability
– Failure to display pop-ups for behavioral data collection, among other issues.

✔ Blind spots that even the ISMS-P audit missed
Coupang is known to have a personal information expert team that is among the best in Korea, yet this review revealed numerous issues where it failed to meet even the basic requirements checked during an ISMS-P audit.

✔ Countless companies continue to repeat the same problems
Not only Coupang, but also the three major mobile carriers and large platforms
– Insufficient guidance on exercising rights
– Inadequate disclosure of subcontracting
– No guidance on automated decisions
These issues were commonly found.

In other words, this course examines the state of personal information management across South Korea, not just the problems of one company.


🎓 What will you learn in this course?

🔍 1. A Complete Guide to the 2024 Privacy Policy Evaluation Criteria

– Understand each item on the evaluation checklist through real-world examples
– Clearly distinguish legal requirements from what companies commonly misunderstand

🛑 2. Analysis of 10+ serious flaws found in Coupang’s privacy policy

– Consent and non-consent items are not distinguished
– Consent for the collection and provision of behavioral information is missing
– Disclosures about overseas transfers do not clearly specify the country, retention period, or purpose
– UI issues significantly hinder users’ ability to identify information about onward subcontracting
– Information about the personal information protection officer and responsible department is unclear
– Insufficient guidance on automated decisions, data portability rights, and how to object

🧭 3. Practical ways to improve privacy policies that can be applied directly at real companies

– Compare the good practices of LGU+, KT, and SKT presented in the PPT
– Provide practical templates for revising incorrect wording to comply with legal standards
– Understand how to implement notices about the collection of behavioral information
– Includes a guide to systematizing the exercise of rights

🚨 4. The points you’re sure to get flagged for in an ISMS-P audit—revealed

– Essential checkpoints for personal information flow diagrams and outsourcing contracts
– How the evaluation system connects with ISMS-P
– Practical tips for preparing for actual inspections


💡 This course is essential for the following people

🔸 Corporate privacy officers
🔸 CPOs/Chief Privacy Officers
🔸 Startup operators
🔸 Organizations preparing for ISMS-P certification
🔸 Anyone looking to quickly strengthen their practical privacy skills
🔸 Legal and policy professionals who need to draft or revise privacy policies


🚀 A Practical Review of Privacy Policies Through Coupang’s Case

This course is more than just an explanation.
**It’s a practical, hands-on course that uses Coupang’s actual privacy policy to show you where companies most often go wrong today.**

📌 If you’ve found it difficult to apply what you learn in privacy courses to your work
📌 If you’re unsure how to write a privacy policy that meets legal standards
📌 If you want to understand why data breaches happen regardless of company size, like this recent incident

👉 This course is the answer.

Recommended for
these people

Who is this course right for?

  • Privacy Officer

  • CPO

Need to know before starting?

  • Personal Information Protection Act

  • Privacy Policy Assessment

Hello
This is jueygrace

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A top domestic privacy expert with over 8 years of experience in privacy education, advisory, and consulting (performed 1st-tier financial sector ISMS-P/ISO27701/internal audits/regular evaluations; achieved S-grades for all consulting firms in public institution protection level evaluations for 6 years; conducted public institution impact assessments; served as a privacy instructor for major corporations for 3 years; established mid-to-long-term strategies (master plans) for manufacturing companies; and performed AI security reviews/deliberations, etc.)

 

Experience and Performance

 

1. Tutoring

2. Education

3. Consulting

4. Project Design/Support

5. Q&A (Inquiry Response)

6. Task delegation

7. Establishment of procedures

8. Procedure improvement

9. Status survey, diagnosis, and reporting

10. Establishment of plans for introducing new technologies, etc.

11. Establishment of Information Security/Personal Credit Information Protection Master Plan (Establishment of Mid-to-Long-term Strategy)

12. ISMS, ISMS-P evidence preparation and audit response

13. ISO27001, ISO27701 evidence preparation and audit response

14. Preparation of evidence and report writing for Personal Information Protection Level Assessment

15. Cybersecurity Status Assessment

16. Support for the enactment and revision of regulations, guidelines, procedures, manuals, and guides

17. Support for ongoing information security evaluation

18. Personal information leakage incident simulation drill

19. DRP, BCP Business Continuity Drill

20. Establishment of DRP and BCP business continuity plans

21. PbD(Privacy by Design) procedure and system menu planning

22. Establishment of SbD (Security by Design) procedures and security review criteria

23. Establishment and improvement of DevSecOps procedures

24. AI System Security Review

25. AI system personal information protection inspection (customized)

26. Support for pseudonymization, including review of pseudonymization adequacy

27. Designation of pseudonymization officers and definition of business R&R

28. Inspection of the storage and transmission system for personal information in access control systems (smart gates, fingerprint authentication, in-house apps)

29. Promotion, campaign planning and support

30. Planning and production of promotional materials, quizzes, and participatory events

31. Establishment of improvement plans for information security and personal information protection organizations

32. Checking the adequacy of information security and personal information protection budgets and establishing improvement plans

33. Support for collecting opinions on the revision of regulations and procedures, and support for conducting surveys

34. Support for exception handling for non-encrypted personal information and inquiry reason input

35. Support for producing Information Protection Committee reporting materials, preparing agenda for the Personal Information Protection Working-level Council, and supporting the attendance of advisory members

36. Support for personal information processing system inspection

37. Support for creating personal information flow tables and personal information flowcharts

38. Support for H/W and public/private cloud asset identification and establishment of asset classification standards

39. Support for asset C/S/O assessment and risk assessment report preparation

40. Support for drafting protection measures and improvement plan reports

41. BPF malware inspection

42. Inspection of shared folder usage status

43. Creation of critical data flow diagrams

44. Establishment of control system security monitoring plan

45. Support for trustee status investigation

46. Support for status survey of fixed video data processing devices

47. Support for status survey of mobile visual data processing devices

48. Support for personal information file updating survey

49. Support for investigating targets of personal information impact assessments

50. CPO Best Practice Sharing

51. Sharing CEO Best Practices

52. Establishment of open source management guidelines

53. Establishment of cloud management system

54. Vulnerability analysis and evaluation of electronic financial infrastructure

55. Vulnerability analysis and evaluation of critical information and communications infrastructure

56. Security Review Committee

57. Evaluation of the adequacy of firewall and security equipment (WAF, VPN, etc.) policies

58. Investigation of Account and Permission Status and Evaluation of Adequacy

59. Investigation and adequacy assessment of log and backup status

60. Investigation and adequacy assessment of personal information collection, storage, and provision status

61. Investigation of status and adequacy assessment of collection, storage, and provision of critical information

62. Adequacy assessment of security threats and security management for PC integrated security solutions, antivirus, DLP, DRM, data transfer, email, SSO, etc. (Solution bypass)

63. Assessment of Server Access Control and DB Access Control Policy Adequacy

64. Investigation and adequacy assessment of EOS and patch status

65. IP and Port Scanning

66. Investigation and inspection of app personal information protection status

67. Privacy Center Operation

68. 24/365 Personal Information Protection Help Desk Operation

69. Consent withdrawal system planning

70. Personal information inquiry and access system planning

71. Preparation of reporting materials for CISO/CPO/CEO

72. R&D Project

73. Consent form inspection checklist

74. Privacy Policy Review Checklist

75. Children's Privacy Inspection

76. Access log (inquiry, download) misuse and abuse consulting

77. CCTV De-identification Consulting

78. Penetration Testing

79. Web Vulnerability Assessment

80. App Vulnerability Assessment

81. CS Vulnerability Assessment

82. Mock Training

83. Tabletop Exercise (TTX)

84. Network Penetration

85. Inspection of Internal Management Plan Implementation Status

86. Personal information management status inspection

87. Trustee Inspection

88. On-site inspection of trustees

89. Service Security Inspection

90. On-site service security inspection

91. Creation and management of the list of handlers to keep it up to date

92. Review of access rights and establishment of criteria for differential granting

93. Creation of Security Pledge and Personal Information Pledge

94. Establishment and revision of access control policies

95. Personal information meetings, inspections, and support for affiliated and subordinate organizations

96. Discussion of group company personal information protection policies and measures

97. Establishment of personal information destruction plans and investigation of destruction status (destruction methods, destruction results)

98. Review of legal grounds for personal information retention and inspection of separate storage status

99. Establishment of procedures for requesting personal information access and investigation of current status

100. Improvement of procedures and status survey for requests such as viewing personal video information (including objections)

101. Support for applying and improving matters regarding refusal of automated collection and requests for withdrawal of consent, and support for improvement

102. Support for the application and improvement of the right to data portability for personal information

103. Support for personal information processing policy review and improvement measures (appropriateness, understanding, readability, etc.)

104. Personal information collection, use, and provision inquiry consent form review and system consent status check (minimum collection, form review)

105. Investigation of consent status (Investigation of CI/DI collection, comparison of DB storage status, default consent checks, etc.)

106. Personal information file consolidation survey and new personal information file survey

107. Inspection of the appropriateness of the grounds for processing personal information files

108. Review and re-establishment of password creation rules

109. Full investigation of access control (IP, duplicate login restriction, session blocking)

110. Full investigation of encryption status for internal and external transmissions

111. Personal Information Exposure Check

112. Source code inspection

113. Establishment of internal employee personal information management standards (labor-management consultation)

114. Production and design review of personal information processing policies in the form of webtoons, posters, easy-to-understand versions, and versions for children/the elderly and employees

115. Disclosure of outsourcing status via QR, bulletin boards, etc., use of icons and characters, and disclosure of personal information processing policy in mobile environments

116. Appropriateness of personal information consent and agent identity verification during landline processing at call centers, branch offices, etc.

117. Review of appropriateness for recording servers and STT (Speech to Text)

118. Review of the adequacy of transmission and storage for SMS/Email/Notification Talk transmission servers

119. Identification of business processes (by unit task), review of security and personal information protection adequacy

120. Generative AI utilization training and promotion (Cyber Security Diagnosis Day, Personal Information Protection Day)

121. Preparation of Personal Information Protection Master Plan and Personal Information Protection Implementation Plan

122. Support for information disclosure and public data provision tasks

123. Computerization of consent forms (improvement of AlimTalk viewing consent)

124. Review of overseas personal information protection laws

125. Information security inspection for new technology environments and personal information protection inspection business support

126. Support for the task of changing consent forms->information guides

127. Destruction status and appropriateness of destruction (cases of reports due to notifications such as emails to data subjects because data remained)

128. Cases of exposure of resident registration numbers, etc., via email due to employee error (establishment of prevention systems)

129. Establishment and application of procedures to block personal information uploads on internal and external bulletin boards, etc.

130. Consultation on requesting safety measures for the use or provision of personal information for purposes other than intended, or for personal information partnerships, and review of the reply regarding safety measures.

131. Support for trustee contract renewal (contract modification)

132. Comparison of pros and cons for SNS simple login reorganization and change support (SNS simple login vulnerabilities)

133. Vulnerability assessment of identity verification methods such as resident registration cards or mobile phone identity verification (numerous incident cases)

134. Consultation on changes to the division of duties

135. Internal management plan employee training

136. Establishment of reward and incentive plans

137. Support for PET (Privacy Enhancing Tech) implementation and training/consulting on synthetic data

138. Personal information protection consulting in new technology environments (Cloud, 5G, Generative AI, AI systems, drones), etc.

139. Deriving a plan to strengthen personal information security measures

140. Analysis and evaluation of internal management plans

141. Legal Compliance Assessment

142. e-Privacy Plus certification preparation and audit response

143. APEC CBPR certification preparation and audit response

144. CSAP certification preparation and audit response

145. Disclosure of ESG Information Security and Personal Information Protection Activities

146. Preparation and response for research institute institutional evaluation

147. Preparation and response for central administrative agency evaluations

148. Writing news press releases and creating slogans

149. Zero Trust Maturity Assessment

150. Establishment of improvement plans for trustee management

151. CVE Inspection

152. Management of trustee personal information processing flow and provision ledger

153. Investigation and inspection of personal credit information masking status

154. Inspection of wireless LAN usage status

155. Establishment and advancement of security management systems for public/private cloud environments

156. Individual Business Trustee Inspection

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