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Management

The Sense of Wealth (How to Build and Invest in Companies That Accumulate Money)

This lecture covers what makes 'companies where money accumulates structurally' different, and delves into the essence and structure of business that entrepreneurs and investors must know. It dissects a company's money-making system, focusing on the three axes of profitability, growth, and sustainability, and is designed to foster practical analytical skills and investment acumen through real-world case studies. This is a practical lecture where planners, startup founders, CEOs, solo developers, and investors can systematically learn the strategic thinking essential for all.

8 learners are taking this course

Level Beginner

Course period 6 months

  • ceobizschool
Management
Management
Business Plan
Business Plan
Monetization
Monetization
Information Strategy Planning
Information Strategy Planning
Management
Management
Business Plan
Business Plan
Monetization
Monetization
Information Strategy Planning
Information Strategy Planning

What you will gain after the course

  • Learn what business truly is

  • Learn money-making: theory and practice.

  • Learn the core of management strategy and performance creation.

  • Understanding Cash & Wealth Principles Logically

  • Learn the structure and theory of earning money with the latest examples.

Practical and theoretical lectures on how to create and invest in cash-generating businesses.

Why do some companies pile up money while others repeatedly experience crises?

This course is not about how to make money easily and simply.

This is a process for businessmen, managers, founders, and planners to understand the sense of wealth that is essential in practice and realize strategies.

  • How to discover wealth opportunities

  • A way of thinking about designing a business to accumulate wealth.

  • A sense of crisis and preemptive response to protect wealth

  • How Investors Pick Good Companies

  • Practical business strategies for business, entrepreneurship, and startups

  • A manager's perspective on the flow of business opportunities, structure, survival, and expansion

After attending the lecture, you will be able to understand these contents.

The essence of a business plan that receives investment

Investor psychology and decision-making methods

Pricing strategy to increase corporate value

Beyond hard work, strategies that actually work

Positioning strategy that determines the fate of a company

Cash flow characteristics of each company that entrepreneurs must know

The nature of the companies that dominate the market

Understanding the fundamental principles of designing wealth to my advantage

『Sense of Wealth』 What is different about companies that accumulate cash?

Professor Kim Moon-soo's Practical Management Class Curriculum


[Chapter 1. A Sense of Seizing Opportunities for Wealth]

  • Topic: Where does wealth come from?

  • Key contents: The nature of cash generation, the difference between starting a business and opening a business, the thinking habits of failed entrepreneurs, investment attraction strategies and cases, the structure of positioning, etc.

[Chapter 2. How to Expand Your Wealth]

  • Topic: How is the structure for accumulating wealth created?

  • Key topics: business life cycle, competitor strategy analysis, structural causes of profit margins, pricing strategies, high-margin business patterns, etc.

[Chapter 3. The Sense of Sustaining Wealth]

  • Topic: How to Make Your Wealth Continue to Accumulate

  • Key topics: managing cash flow, signs of crisis, dealing with people, diversification and MA strategies, case studies of long-term surviving companies, etc.

I recommend this to these people

  • For those who want to know the fundamental principles of how business works

  • A CEO who feels frustrated with a structure where there is no money left even though sales are increasing

  • Entrepreneurs who have many strategies but lack the sense and judgment to execute them

  • Executives who want to grow their company but can't figure out what the next step is

  • If you are curious about why investors do not move even if you write a good business plan

  • Anyone who wants to change a structure that has a good idea but does not scale up

What you will gain from this course

  • The purpose of business and management is clearly defined as 'cash generation'.

  • You can reorganize your strategy, marketing, human resources, and finance around cash flow.

  • You will be able to design the conditions and logic for companies that can receive investment.

  • You will have the vision to detect signs of crisis in advance through numbers and trends.

  • You will understand the principles and methods that allow your wealth to continue to accumulate.

What makes the lecture different?

  • Management, practical strategies, business skills, and case studies are organically linked.

  • It is a practical sensory training that bridges the gap between theory and reality.

  • It is a three-dimensional training that can train the perspectives of entrepreneurs, investors, and strategists at the same time.

  • It addresses the core structures of survival and expansion, not short-term fads.

Things to note before taking the class

  • This course is for planners, managers, and entrepreneurs.

  • This will be useful information for individual developers who are preparing to start a side job or start a business.

Learning Materials

  • Detailed lecture notes PDF with well over 300 pages

Recommended for
these people

Who is this course right for?

  • New to business

  • Startup hopefuls

  • Want to earn well

  • Individuals preparing for a one-person business

  • Those who want to learn the core of management

Hello
This is

Hello! I am Moonsu Kim, an instructor who provides easy and systematic lectures based on practical entrepreneurial experience and business management theory.

As an entrepreneur and a professor teaching digital strategy at a business school, I have spent the past 25 years managing on the front lines of entrepreneurship, researching numerous companies, educating executives, investing in startups, and providing advisory services.


🎓 This is the path I have walked

  • Founder of Etoos

  • Program Chair of AI Strategic Management MBA, Digital Strategic Planning MBA, and Crypto MBA at aSSIST Business School, etc.

  • Program Director of Doctoral Programs at aSSIST University

  • Vice President of Academic Affairs at aSSIST University

  • Former President of the Korea System Dynamics Society

  • Graduate of Seoul National University College of Engineering

  • PhD in Business Administration, Seoul School of Integrated Sciences and Technologies (aSSIST)

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💼 25 years of field experience, from startup to exit

That is why I am different from professors who only teach theory.

As the founder and former CEO of 'Etus,' I deliver topics that can be immediately applied to the field based on real-world experience, making them easy to understand, reliable, and relatable.

I will connect theory with case studies, strategy with execution, and data with intuition so that you can apply what you learn directly to your work.

🌐 This is what I am currently doing

  • Founding President of CEO Business School, with over 300 CEOs participating.

  • Lead Professor of the CEO Strategy Update Program, held monthly at the Seoul National University Faculty House

    Here is my current professional activity: Founder and President of the CEO Business School, with over 300 participating CEOs. Lead Professor of the CEO Strategy Update Program, held monthly at the Seoul National University Faculty House.

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Here is my current professional activity: Founder and President of the CEO Business School, involving over 300 CEOs. Lead Professor of the CEO Strategy Update Program, held monthly at the Seoul National University Faculty House.

Curriculum

All

45 lectures ∙ (8hr 14min)

Course Materials:

Lecture resources
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