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You can learn the core essentials of GA4 (Google Analytics 4) e-commerce setup—which is often too difficult to learn alone just by searching the internet—through hands-on practice. This course is designed so that performance marketers and beginner developers setting up GA4 e-commerce for the first time can easily understand it by practicing step-by-step on a Cafe24 demo shopping mall. Since we delegate the developer's role to ChatGPT during the practice sessions, even marketers, PMs, or planners without professional development knowledge can learn how to set up GA4 e-commerce.

GA4 Google Analytics Ecommerce Setup Practice for Marketers (2025)

실습 중심

전자상거래셋팅

Google Analytics 4

구글애널리틱스

googleanalytics

GA4 Guide

입문

초급

중급이상

구글 애널리틱스

Google Analytics

Data Engineering

Data literacy

챗지피티

ChatGPT

Course Introduction and Test Shopping Mall Setup

Data Layer Basics

Data Layer Understanding: view_item Event Setup Practice 1

Hands-on Practice 2: Setting up view_item Events for Understanding Data Layer

Shopping Cart Addition (add_to_cart) Event Setting Practice

Practice Setting Up the Begin Checkout Event

Purchase Event Setting Practice