As a SQL beginner, slow explanations are great.

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Introduces methods for utilizing GA4 data in Bigquery. Using the GA4 Bigquery demo data publicly available in Bigquery from the Google Merchandise Store (https://www.googlemerchandisestore.com/), we introduce methods for marketers and planners to easily utilize GA4 Bigquery data, along with hands-on practice of basic SQL queries.

GA4 BigQuery Introduction for Marketers and Planners

bigquery

입문

초급

중급이상

Google Analytics 4

구글 애널리틱스

Google Analytics

Lab environment setup

Bigquery Basics

Exploring GA4 Bigquery Data

Extracting GA4 Data Using Bigquery SQL Basic Syntax

Learning Bigquery SQL Syntax through Session Count Extraction - UNNEST

Extracting User, Session, Event Level Traffic Source/Medium

Exploring Bigquery Data - Event

View Product Performance/Sales Analysis Data

GA4 and Bigquery: A Marketer/Planner's Guide

Conversion Analysis with WITH Clause - Open Funnel (open funnel)

Conversion Rate Analysis Using `WITH` Clause - Closed Funnel (close funnel)

Organizing Queries for Reuse

Query statement review and notes

BigQuery Data Analysis and Insight Derivation using ChatGPT