anythinggoes101's honest review, Everything you need to know about data-driven digital/performance marketing from a 14-year marketer course

I took this course a long time ago, but I realized I never left a review. When I first started this course, I was a college student and job seeker just beginning to prepare for a career in marketing. Now, I’ve become a new employee who just started working at the large corporation of my dreams!! I’m even in charge of social/digital marketing, which perfectly aligns with the theme of this lecture. During my interview, I was told, 'You don't seem like a rookie; you sound like someone who has worked a lot,' and I believe this lecture played a huge part in me passing 🥰 First of all, at the time, I was a humanities major and a non-specialist who didn't know much about marketing, especially digital or performance marketing. My activities were mainly focused on content marketing and creative planning. You could say I was starting from almost zero base. The difficulty level was perfect for beginners. It felt like taking an "Introduction to Digital Marketing" course haha. In the course overview, the instructor mentioned that the goal was to help students see the big picture of marketing, and thanks to that, I was able to outline what a digital marketer actually does. As a non-major, I didn't even know what abbreviations like ROAS or AARRR meant, but it was so easy to understand because the instructor explained everything step-by-step, starting from concepts like frameworks and KPI metrics. I especially loved how the media section was broken down by platforms like Meta, Google, and Naver, and that there were various hands-on exercises! From a job seeker's perspective, it was difficult to know exactly what happens in the field and what competencies companies wanted from me. However, because this lecture taught the A to Z of digital marketing step-by-step, I was able to draw a big picture of "Oh, so that's the kind of work I'll be doing once I join!" which helped me immensely in setting the direction for my job search. Even now, while I'm working at my job, I find myself looking back at what I studied here as if it were my own personal guidebook. This is such a high-quality lecture, and I recommend it to anyone who wants to start a career as a digital marketer💕🙌

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