Successful DX/AX Strategies - From Concepts and Case Studies to Practice

Digital Transformation (DX) and AI Transformation (AX) have now become essential competencies for companies and individuals, rather than just an option. As we move beyond the era of generative AI and into the age of AI Agents and Physical AI, this practical course systematically covers everything from the core concepts of digital transformation to real-world success and failure stories, strategy formulation methods, execution roadmaps, and KPI design. Through various domestic and international case studies, we analyze the common strategies of successful companies. The course is structured to enable anyone to establish a digital innovation strategy applicable to their own organization and tasks using the DX 5W1H principles (WHY, WHAT, WHERE, WHO, WHEN, HOW). This is a practical DX/AX strategy course for everyone who wants to learn how to utilize AI, when to introduce it, and what strategies to use for execution, rather than focusing solely on the AI technology itself.

3 learners are taking this course

Level Beginner

Course period Unlimited

Business Productivity
Business Productivity
Management
Management
AI
AI
business
business
data-transformation
data-transformation
Business Productivity
Business Productivity
Management
Management
AI
AI
business
business
data-transformation
data-transformation

What you will gain after the course

  • A course that teaches actual DX/AX strategies rather than just AI usage: Instead of simply learning how to use ChatGPT, you will learn the strategies and decision-making methods required to successfully drive digital and AI transformation.

  • Focus on actual success and failure cases: Analyze various DX success and failure cases of domestic and international companies to realistically understand the success factors and causes of failure.

  • Easy explanations anyone can understand: By explaining from a business perspective rather than using complex IT technology or technical jargon, even non-majors can learn without feeling overwhelmed.

  • Provides a practical, ready-to-use framework: It offers strategy establishment methods applicable to actual organizations and projects, centered around the 6 DX principles of WHY, WHAT, WHERE, WHO, WHEN, and HOW.

  • From strategy to execution all at once: We go beyond a simple introduction of concepts to systematically cover the entire process, from establishing a DX strategy to creating an execution roadmap and designing KPIs.

Successful DX/AX Strategies — From Concepts and Cases to Practice

In the AI era, why do some organizations succeed while others fail?

Artificial intelligence (AI) and digital technologies are changing the business landscape. However, many organizations attempt DX (Digital Transformation) and AX (AI Transformation) only to stall without achieving results. This course goes beyond conceptual understanding, aiming to complete a strategy that can be immediately applied to your organization through real-world case studies and hands-on practice.


CHAPTER 1. Concepts and Cases — Understanding the Essence of DX/AX

We will clearly define confusing concepts, from DX and Data Transformation to AX led by AI Agents. By comparing and analyzing failure and success cases of domestic and international companies, we will specifically point out the commonalities and management know-how of organizations that succeed in transformation.


CHAPTER 2. The 5W1H Framework — How to Design a Strategy

WHY, WHAT, WHERE, WHO, WHEN, HOW. Structure your vague transformation strategy through a framework consisting of six questions. You will be able to answer for yourself which tasks to start with, who will lead, and when and how to scale.


CHAPTER 3. Roadmap and KPI Practice — Practical Application for Immediate Use

Using the frameworks you've learned, you will directly design your organization's DX/AX roadmap and specify KPIs to measure performance, guardrails, and step-by-step Go/No-Go criteria. Finally, you will connect the strategy to actual action through a 30-day and 90-day Action Plan.


By the end of this course, you will have these results

This course does not end with just 'understanding' DX/AX. It defines your organization's problems, decides what to change, and materializes them into an actual actionable plan.

  • Problem Definition — Determine the core problem, goals, and targets for transformation through WHY and WHAT.

  • Implementation Design — Define the initial scope of application, roles of the person in charge and AI, timing of execution, and details regarding cost, data, and technology through WHERE, WHO, WHEN, and HOW.

  • Strategic Roadmap — Design the step-by-step execution sequence: Pilot → Implementation → Expansion → Optimization.

  • Performance Management — Determine success and next actions based on KPI, Guardrail, and Go/No-Go criteria.

  • Action Plan — Connect strategies to actual actions with 30-day and 90-day implementation plans.

It doesn't end with just listening to the lecture. You will complete your organization's DX/AX action plan.


Recommended for the following people

  • Leaders and practitioners who are considering AI adoption but feel overwhelmed about where to start

  • Those who want to increase work productivity by integrating Artificial Intelligence (AI) and AI Agents into their work

  • Those who want to systematically learn Data Transformation and AX (Agent Experience) strategies

  • Planners, PMs, and managers who need to directly design corporate DX/AX strategies and execution roadmaps

Don't just be someone who watches change; be the one who leads it. Start now.

Recommended for
these people

Who is this course right for?

  • Office workers who want to systematically learn Digital Transformation (DX) and AI Transformation (AX) from the ground up.

  • Practitioners who are already using generative AI for work but want to learn how to utilize it strategically

  • CEOs of SMEs and startups, and aspiring entrepreneurs

  • Planners, PMs, and managers in charge of promoting DX and AX for companies

  • University students and the general public who want to understand digital innovation and AI trends

  • All learners who want to go beyond simply using AI and connect it to actual business innovation

Need to know before starting?

  • No prior knowledge is required. We explain everything step-by-step, from the core concepts of Digital Transformation (DX) and AI Transformation (AX) to case studies, strategies, and hands-on practice, so that even non-IT and non-AI majors can understand.

Hello
This is sdlee

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Graduated from Seoul National University, Department of Economics

Visiting Professor, College of Business and Administration, Myongji University

Visiting Professor, College of Creative Engineering, Kyonggi University

Dosa Universe CEO

Korea's first pure one-person publisher to reach #1 on the bestseller list (Millie's Library IT category, 2026.2.3.)

Bestselling author of numerous books in Science/Mathematics, IT/Programming, Employment, and Study Guides.

2026 Korea Future Management Awards

2026 Korea CEO Leadership Management Awards

Former) Samsung Electronics Development Team

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12 lectures ∙ (4hr 25min)

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