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Side Project - Career Independence for Working Professionals (Monetization through LinkedIn, selling points, courses·consulting·e-books/templates·collaborations·communities)

A practical side-project course for professionals who feel uneasy entrusting their career to just one company. By combining three elements—LinkedIn (trust), AI (productivity), and small products (validation)—you’ll build a version of yourself that works outside the company, too. Based on my own journey from 10 years at an advertising agency → 5 years as a data strategy leader → becoming an independent freelancer, I’ve organized everything into actionable steps you can start right after work: LinkedIn profile and writing routines, finding your selling points, five revenue models (courses/webinars · consulting/coaching · e-books/templates · partnerships/collaborations · communities/memberships), a worksheet for designing your first product, and sales channels and community operation funnels.

5 learners are taking this course

Level Beginner

Course period Unlimited

Contents Marketing
Contents Marketing
writing
writing
Self Improvement
Self Improvement
Content Planning
Content Planning
AI
AI
Contents Marketing
Contents Marketing
writing
writing
Self Improvement
Self Improvement
Content Planning
Content Planning
AI
AI

What you will gain after the course

  • Designing 5 Revenue Streams — Learn the characteristics of lectures/webinars, consulting/coaching, e-books/templates, partnerships/collaborations, and communities/memberships, along with practical ways to boost each one (free webinar → paid offering, e-books on 래피드·크몽·와디즈, pitching directly to brands, and converting users to memberships).

  • AI Content Production Pipeline - Speed up production by dividing research, writing, image creation, PPTs, and blog drafts among tools such as Genspark and Claude Code.

  • Sales Channels & Community Funnel - Select platforms (such as Rapid and Inflearn) based on fees, traffic, and credibility, then design a product page setup checklist and funnels for Threads, group chats, LinkedIn, and newsletters.

  • First Paid Product Design Plan, 1 page – Fill out the 8-section worksheet covering Customer, Problem, Solution, Result, Format, Price, Channel, and CTA to complete the 'Minimum Sellable Product Unit (Atom)'.

  • Define your unique selling point — summarize the “sellable you” in one sentence based on the intersection of four factors: what you like × what you’re good at × market demand × profitability.

  • Create a LinkedIn profile that converts—in five steps covering the cover image, photo, headline, About section (4 sentences), and experience/achievements—so people see not just your job title, but 'the problem I solve'.

  • A 6-month content routine — Set up a 2-line hook + 6-step writing structure (Hook→Problem→Solution→Result→Lesson→CTA), along with a routine of posting 3 times a week, commenting 5 times a week, and having 2 coffee chats a month.

Recommended for
these people

Who is this course right for?

  • A working professional who feels uneasy about entrusting their career to a single company but has been putting it off for three years because they don’t know where or how to start.

  • 'What do I have that I could sell?' A prospective side hustler who can’t create their first product because of intense self-censorship

  • People who have heard a lot about e-books, courses, and consulting, but don’t know the actual steps for how to get started with each one or where to sell them.

  • An office worker who has tried AI tools but isn’t sure how to connect them to content creation to accelerate their side project

  • People considering leaving their job, changing companies, or switching to freelance work who want to build up “evidence” in advance that will hold up outside their company.

  • Marketers, planners, and data professionals who have created a LinkedIn account but have an empty profile and haven’t written a single post.

Need to know before starting?

  • No prior knowledge is required. You only need a LinkedIn account, and if you don’t have one, we’ll create one together during the course.

  • AI tools (Genspark, Claude, etc.) can be practiced with free plans, while some features are more convenient with paid plans.

Hello
This is seulkikang

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259

Reviews

24

Answers

4.8

Rating

9

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👩‍🏫 We run 퇴근후AI, a hands-on AI community with 3,000 members.
📊 We have taught AI, AX, data & marketing courses for major companies including Samsung Electronics, Daesang, and GS.
✍🏻 Through our LinkedIn insights series, we have gained 16k followers and 2 million views.
💌 We publish the newsletter 'Growth Notes for High Performers'.


(Former) Head of Data Strategy at Focus Media
(Former) Planning & Sales at Smart Media Rep
(Former) Overseas Media Planning at Innocean—Kia Account
(Former) Digital Marketer at Leo Burnett—McDonald’s and others
(Former) Digital Marketer at Ogilvy—Smirnoff, Audi, Philips, and others

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35 lectures ∙ (1hr 29min)

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