[Sales & Marketing AX Agent] New Customer Discovery and Market Expansion Strategy

By integrating AI and data analysis tools, we cover the entire sales pipeline process—from target company analysis and new lead generation to proposal negotiation and sustainable market expansion—with a focus on practical application. We provide next-generation sales and marketing execution strategies and frameworks that can be immediately applied in the field, drastically boosting your organization's revenue performance.

1 learners are taking this course

Level Beginner

Course period Unlimited

sales
sales
Marketing Automation
Marketing Automation
sales
sales
Marketing Automation
Marketing Automation

What you will gain after the course

  • By analyzing buyer behavior patterns and organizational purchasing processes, precise sales strategies can be established.

  • By utilizing the target company's financial statements and data, you can preemptively discover new leads and manage quantitative key performance indicators (KPIs).

  • You can maximize contract closing rates through consultation skills that draw out customer needs and persuasive proposal and presentation techniques.

  • A sustainable sales channel expansion roadmap can be designed based on win-win negotiation techniques and loyal customer retention (LTV maximization) strategies.

Dreaded new business sales, a next-generation sales solution armed with AI and data!


In the era of AX (AI Transformation), where customer purchasing processes have become highly sophisticated, the success of a sales organization depends on data-driven, precise new customer discovery and customized value propositions.


This course integrates AI and data analysis tools to cover the entire sales pipeline process—from target company analysis and new lead generation to proposals, negotiations, and sustainable market expansion—with a focus on practical application. By providing next-generation sales and marketing execution strategies and frameworks that can be immediately applied in the field, we will drastically improve your organization's revenue performance.



Field-oriented training

  • We innovate sales business processes, from analyzing target companies' financial statements to discovering new leads and managing quantitative KPIs, using AI and data analysis tools.

  • Maximize sales performance and market expansion through AI-powered customized proposals and PT skills.



Presentation of core practical points

  • Subject-specific learning is possible through micro-learning centered on core keywords that can be applied immediately in practice.

Course Table of Contents


  1. Thinking Innovation and Sales Competency Development for Sales Leaders

  2. Understanding the Organizational Buyer Market and Analyzing Purchasing Behavior

  3. Sales goal setting methods and achievement strategies

  4. New customer information analysis using financial statements and performance indicator management

  5. New Customer Prospecting and Approach Strategies

  6. Consultation, proposal, and presentation skills for customer acquisition

  7. Negotiation strategies and loyal customer retention strategies

  8. Establishing strategies for market expansion


Presenting differentiated content by recruiting expert sales and marketing instructors

We recruit expert instructors in the field of sales and marketing to provide lectures featuring only the core skills required in the industrial field. We have presented professional and differentiated content by recruiting instructors who are highly acclaimed for their in-depth lectures at corporations, public institutions, and universities.

CEO Jae-heung Han

Current) CEO of Global Marketing

Current) Marketing Professor at the Korea SMEs and Startups Agency

Current) Startup Evaluation Committee Member and Professional Mentor at the Korea Institute of Startup & Entrepreneurship Development

Former) Adjunct Professor, Department of Business Administration, Hanshin University

Former) CEO of Korea Cable Co., Ltd.

Former) Sales Manager at LS Cable & System



Recommended for
these people

Who is this course right for?

  • Sales planning, sales strategy, sales (support) management, marketing managers, and practitioners

  • Team-level managers who want to meticulously establish a management process for setting sales targets

  • Practitioners who need to derive top-priority tasks and processes to achieve sales targets

Hello
This is kpcre

Career Verified

1,433

Learners

192

Reviews

24

Answers

4.7

Rating

208

Courses

As an affiliate of the Korea Productivity Center established in 1987, we provide essential job training for employees of corporations and public institutions.

We have developed job-duty-task-based educational content to strengthen practical skills, based on the actual 'work' that occurs in real corporate business environments.

Experience job training on a whole new level!

Homepage : https://www.kpcice.or.kr

More

Curriculum

All

24 lectures ∙ (4hr 6min)

Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

kpcre's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!

Limited time deal

$64,350.00

35%

$77.00