강의

멘토링

커뮤니티

BEST
Business & Marketing

/

Project & Product Management

The Complete Guide to AB Testing

As the popularity and interest in AB Testing explodes, we will introduce Korea's first AB Testing lecture right now!

(4.8) 20 reviews

315 learners

Level Basic

Course period Unlimited

  • 거친코딩
AB test
AB test
Statistics
Statistics
AB test
AB test
Statistics
Statistics

Reviews from Early Learners

Reviews from Early Learners

4.8

5.0

Seongmin Lee

92% enrolled

Please, please make an intermediate course too!

5.0

임하경

100% enrolled

Thank you for the informative lecture~!!

5.0

현주

32% enrolled

I'm a job seeker and I listened to the AB lectures well. Good.

What you will gain after the course

  • A/B Testing Core Principles and Concepts

  • Essential Statistical Concepts for A/B Testing

  • A/B Test Mock Case Study

Isn't this your concern ?


🥲 I know A/B testing is important, but I don't know why I should do it or how to set it up .

🫠 If you are trying to get a job as a PO or DA, A/B testing experience is preferred , but there is no way to get the experience .


The biggest key point of this lecture! 🗝️

01. Make it as similar as possible to the actual work environment.
Indirectly experience A/B testing

02. Actual A/B test mock case
From design to final analysis

I recommend this to these people 💪

Design an A/B Test
POs that require decision-making

Analyze the results of A/B testing
DA that derives insights

A/B Testing indirectly
Job seekers or college students seeking experience


Learn things like this 📚

#1.
A/B Testing Core Fundamentals

We'll introduce the concepts and basic core principles you need to know before starting A/B testing, and share examples of excellent companies that are actually using A/B testing.

  • What is A/B Testing?
  • A/B Testing Corporate Case Studies
  • A/B Testing Basic Core Principles

#2.
Essential Statistics Concepts

We've collected only the essential statistical concepts needed for A/B testing.

  • Sample and Population, Sampling Method, P-Value, Confidence Interval
  • Chi-Square Test, Hypothesis Test, Type 1 & 2 Error

#3.
A/B Test Experiment Plan

We'll explain in detail how to write an experiment plan for actually running an A/B test.

  • How to Write an A/B Test Experiment Plan
  • Determining group size (minimum sample size)

#4.
Introducing Example Domains

To demonstrate a mock A/B Test case, we'll introduce a randomly created example app.

  • Introducing A/B Test Example Domains

#5.
A/B Test Experiment Topics 1 and 2

We will introduce two mock A/B test cases and explain everything from writing the experiment plan to deriving analysis results.

  • Create a 1-Pager
  • Interpretation of results

#6.
A/B Testing Precautions

I'll explain the things you must keep in mind when conducting A/B testing experiments.

  • Peeping problem
  • Confounding Factor
  • Primacy effect and novelty effect
  • Follow-up monitoring of completed A/B tests

Notes before taking the class *️⃣

  • Learning materials
    • We will provide PDFs of lectures from 1 to 7.
    • We will provide the Excel file used in lectures 6 and 7.
  • Player Knowledge and Precautions
    • Unauthorized distribution of lectures and learning materials is prohibited.
    • Questions and answers will be accepted freely.

Introducing the Knowledge Sharer ✒️

Recommended for
these people

Who is this course right for?

  • PO & DA involved in on-site A/B testing

  • Job seekers & college students who want to work in a field that requires A/B Testing

Need to know before starting?

  • doesn't exist

Hello
This is

6,993

Learners

110

Reviews

102

Answers

4.8

Rating

3

Courses

🙌 Introduction

Hello. I am "Rough Coding," a rough but truly informative data analyst.

  • Korea University, Department of Statistics (Graduated)

  • Korea University Graduate School, Department of Big Data Convergence (Enrolled)

  • QS World University Rankings Evaluation Committee Member

  • Completed the Advanced Artificial Intelligence course at Korea University, a SW-centered university

  • Session Leader of KUCC (Computer Club), Korea University

  • 5-time Department Valedictorian and 1-time Overall Valedictorian at Korea University

  • Big Data Analysis Engineer Certification

  • Advanced Data Analytics Semi-Professional (ADsP) Certification

  • Operating a Big Data analysis and development blog

  • Operating an AI lecture YouTube channel

I am currently working at "one of the NAVER/Kakao companies" performing data collection, processing, analysis, prediction, visualization, and task automation using Python and visualization tools (Tableau).

⭐ Mentoring

  • Efficient study methods for students dreaming of a career in data analysis

  • Mentoring for junior analysts currently working in the field of data analysis

  • Those who are not in an IT role but wish to apply IT technology to their own work.

🌈 Mentoring Process

  • Conducted remotely via Zoom

  • Requirements: Computer, camera, earphones

  • Mentoring will proceed based on pre-prepared questions or your current situation.

🐯 Closing Remarks

  • The beginning is the most important part of everything. Let's make sure to achieve what you want with burning passion!

📨 Email Inquiry

rough_coding@naver.com

Curriculum

All

25 lectures ∙ (2hr 47min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

20 reviews

4.8

20 reviews

  • sdyk03479010님의 프로필 이미지
    sdyk03479010

    Reviews 1

    Average Rating 5.0

    5

    96% enrolled

    • seongminlee02083729님의 프로필 이미지
      seongminlee02083729

      Reviews 6

      Average Rating 5.0

      5

      92% enrolled

      Please, please make an intermediate course too!

      • sjad1324989님의 프로필 이미지
        sjad1324989

        Reviews 1

        Average Rating 5.0

        5

        100% enrolled

        Thank you for the informative lecture~!!

        • gkstoa06002932님의 프로필 이미지
          gkstoa06002932

          Reviews 3

          Average Rating 5.0

          5

          32% enrolled

          I'm a job seeker and I listened to the AB lectures well. Good.

          • hodtkqwlf124563님의 프로필 이미지
            hodtkqwlf124563

            Reviews 2

            Average Rating 5.0

            5

            16% enrolled

            I work as a PO at a small startup, and I felt a strong need for AB Testing, so I took the course. Thanks to the instructor, I was able to understand it very well.

            $38.50

            거친코딩's other courses

            Check out other courses by the instructor!

            Similar courses

            Explore other courses in the same field!