This course follows the ₩100,000 in advertising spend paid by the business owner and maps out, across 16 videos (about 81 minutes), the companies and technologies that money passes through and the data that comes back, like a single map.
2 learners are taking this course
Level Beginner
Course period 3 months
I can explain what advertisers, agencies, reps, and media outlets each do and how they divide the advertising budget.
I can illustrate, in order, how an ad spot gets sold in 0.1 seconds (ad networks, ad exchanges, DSPs, SSPs, and RTB).
You can determine who loses under each model—CPM, CPC, or CPA.
I can distinguish what questions cookies, pixels, UTM parameters, attribution, and MMPs each answer, and explain why the numbers differ across media.
You can compare channels that rely less on advertising spend (owned and earned media, SEO, influencers, and vertical and retail media) and choose the one that best suits your situation.
I can pinpoint the position I want to work in (the type of company and role) on the ecosystem map.
Who is this course right for?
Marketing job seeker
Entry-Level & Junior Marketers
Planners, designers, and developers who work with marketers
Hello, this is Career Sandbox, a laboratory for safe and rapid growth.
We are all standing at a turning point in our careers.
New technologies emerge every day, and the things we need to learn continue to grow endlessly, yet it can feel overwhelming to figure out how to apply them to our own careers. Career Sandbox did not want to leave individuals to solve this uncertainty on their own.
We avoid lengthy curricula that simply have you follow the instructor’s directions, as well as exercises using only hypothetical data. Instead, we focus on the essential skills most needed in practice today, applying them to real products and services to create results you can confidently stand behind.
A course is not created solely from one person’s knowledge.
From hands-on work at major corporations to founding startups, M&A, and 20 years of planning and marketing experience—leaders who have worked on the front lines and delivered results share their real-world experiences and lessons learned.
Kim Na-young (CEO) | 20-year planning and marketing professional She is a veteran planner and marketer who has led hands-on work for 20 years across key areas of education, employment, and marketing at Hackers, Incruit, i-boss, and other companies.
Choi Ki-young (CAIO) | AI & AX (AI Transformation) Expert He has firsthand experience ranging from working at Samsung and Hyundai to founding Growth School and completing an M&A (acquisition). He researches and implements ways to maximize productivity and efficiency in every task through AI and take businesses to the next level.
Kim Min-tae (CMO) | Performance & Growth Marketing Expert As a co-founder of Growth School, he is a hands-on growth marketing expert who drives numbers and growth based on his experience in the Strategic Planning Office at CCFM, a company with KRW 100 billion in revenue.
❌ Traditional approach: Simply following the instructor’s instructions / lengthy, drawn-out curricula / predictable experiments using fictional products and fictional data
✅ Career Sandbox: Hands-on experience that goes beyond acquiring knowledge and can be applied directly to your career / Rapidly building the results you need by focusing only on the skills currently required in the workplace / Experimenting with real products and actual services to achieve results you can confidently present anywhere
In an era changing at a frightening speed, freely assemble your own irreplaceable career edge inside the sandbox!
🏠 Official website: https://careersandbox.kr/intro
📺 YouTube channel: https://www.youtube.com/@careersandbox
📩 Business and partnership inquiries: with@careersandbox.kr
All
16 lectures ∙ (1hr 20min)
Check out other courses by the instructor!
Explore other courses in the same field!
Limited time deal
$29,280.00
74%
$4.40
