What Kind of Marketer Is Right for Me? A Map of Marketing Roles Through the Vlogs of Nine Marketers
This is an introductory course on marketing roles that follows the launch of a new product by a cosmetics company, showing a day in the life of nine marketers and their coworkers through vlogs. 11 videos, approximately 44 minutes.
I can describe in one line what brand, performance, content, media planner, influencer, PR, search, and CRM marketers look at and decide each day.
You can choose the role that suits you based on the four stages of the customer journey (informing, attracting them to come, getting them to buy, and getting them to buy again).
I can explain how in-house marketers and agencies (performance AEs and media planners) divide up work on a campaign.
In interviews and personal statements, you can describe the job as “a scene from a day.”
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Who is this course right for?
Job seekers interested in marketing but unfamiliar with the differences between roles
A job seeker preparing to switch careers into marketing
Not someone who has learned it, but someone who has done it!
Hello, this is Career Sandbox, a laboratory for safe and rapid growth.
We are all standing at a turning point in our careers. New technologies emerge every day, and the things we need to learn continue to grow endlessly, yet it can feel overwhelming to figure out how to apply them to our own careers. Career Sandbox did not want to leave individuals to solve this uncertainty on their own.
We avoid lengthy curricula that simply have you follow the instructor’s directions, as well as exercises using only hypothetical data. Instead, we focus on the essential skills most needed in practice today, applying them to real products and services to create results you can confidently stand behind.
A course is not created solely from one person’s knowledge.
From hands-on work at major corporations to founding startups, M&A, and 20 years of planning and marketing experience—leaders who have worked on the front lines and delivered results share their real-world experiences and lessons learned.
Kim Na-young (CEO) | 20-year planning and marketing professional She is a veteran planner and marketer who has led hands-on work for 20 years across key areas of education, employment, and marketing at Hackers, Incruit, i-boss, and other companies.
Choi Ki-young (CAIO) | AI & AX (AI Transformation) Expert He has firsthand experience ranging from working at Samsung and Hyundai to founding Growth School and completing an M&A (acquisition). He researches and implements ways to maximize productivity and efficiency in every task through AI and take businesses to the next level.
Kim Min-tae (CMO) | Performance & Growth Marketing Expert As a co-founder of Growth School, he is a hands-on growth marketing expert who drives numbers and growth based on his experience in the Strategic Planning Office at CCFM, a company with KRW 100 billion in revenue.
💡 The Growth Approach Career Sandbox Aims for
❌ Traditional approach: Simply following the instructor’s instructions / lengthy, drawn-out curricula / predictable experiments using fictional products and fictional data
✅ Career Sandbox: Hands-on experience that goes beyond acquiring knowledge and can be applied directly to your career / Rapidly building the results you need by focusing only on the skills currently required in the workplace / Experimenting with real products and actual services to achieve results you can confidently present anywhere
In an era changing at a frightening speed, freely assemble your own irreplaceable career edge inside the sandbox!
