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Service Design for LLM Applications (For Product Managers)

You can learn the "service design" concepts and methods required when planning applications or web services based on LLM, a type of generative artificial intelligence (Generative AI).

(5.0) 1 reviews

24 learners

Level Beginner

Course period Unlimited

AI
AI
LLM
LLM
AI
AI
LLM
LLM

What you will gain after the course

  • Service design process (Customer Journey Map, Touchpoint Analysis, etc.)

  • The positive impact of LLMs on service UX/UI design

🧭 Precautions

The course is currently in the process of being completed. Please be aware that there is a disadvantage in that you may have to wait a long time until the course is fully finished (although it will be supplemented frequently). Please take this into consideration when making your purchase decision.

📋Change History

  • March 24, 2025

    • We have started publishing the 2nd edition.

  • November 20, 2025

    • We have begun a full-scale revision and reinforcement process. We also plan to re-record the existing lectures.

    • The individual lesson curriculum for Sections 5 to 15 has been released.

  • October 6, 2025

    • The existing curriculum has been significantly reinforced. Three lesson topics have been added to each of the existing Sections 1 through 4, and new Sections 5 through 15 have been added. Lesson outlines are provided for each additional section. The content will be supplemented based on these outlines, and the schedule for these updates has not yet been determined.




🎓 LLM-Based Service Design Master Class

― “The power to design truly user-centered services in the AI era” ―

💡 Lecture Overview

With the rapid advancement of AI technology, service design is no longer the exclusive domain of design majors. We are now in an era where planners, designers, developers, and marketers must all design service experiences alongside AI.

This course comprehensively covers Large Language Models (LLM) and service design,
providing step-by-step learning on how to achieve "user-centered innovation" rather than just "technology-driven automation." You will learn how to plan services by leveraging LLM and AI transformation (AX) technologies.

In particular, the course covers the entire process—from the Design Thinking process and prompt engineering to conversational UX design, AI ethics, and hands-on service prototyping—enabling students to design and implement LLM-based services on their own.

🎯 Learning Objectives

Through this course, you will systematically acquire the following competencies.

  1. Understanding the Convergence of Service Design and LLM

    • Learn the impact of LLM technology on user experience design and the structure of their synergy

  2. Strengthening problem-solving skills based on Design Thinking

    • Applying the entire process of Empathy → Definition → Ideation → Prototyping → Testing with a focus on LLM.

  3. Prompt Engineering and Conversational UX Design Skills

    • Designing chatbot, content generation, and customer response scenarios at an actual service-ready level

  4. Strengthening Awareness of AI Ethics, Law, and Governance

    • Learning essential transparency, fairness, and privacy protection strategies for public and commercial services

  5. Cultivating business modeling and operational design capabilities

    • Designing sustainable revenue structures and operational metrics for AI services

  6. Securing the capability to execute cornerstone design projects

    • Directly complete practical projects such as Duolingo, Copy.ai, customer support automation, and local government chatbots

🧱 Lecture Composition and Key Sections

Chapters 1–4: Fundamentals of Service Design and Understanding LLM Touchpoints
  • Service design overview, necessity, and the impact of LLM

  • User-centered design principles and collaboration structures

  • User Needs Analysis and Core UX Elements

  • Practice Guide (Individual-based Practice), Latest AI Service Trend Analysis

Chapter 5: Design Thinking Process and LLM Integration
  • Hands-on practice of the entire process: Empathize → Define → Ideate → Prototype → Test

  • Idea expansion and user persona generation using LLM

  • Individual Practice Challenge (LLM-based Idea Generation)

Chapter 6: Conversation Design & Prompt Engineering
  • Conversational UX structure, prompt patterns, and multi-turn conversation design

  • Constraint-based prompt writing, memory and session design

  • Practice: Designing and Testing Your Own Prompt Scenarios

Chapter 7: Prototyping & User Testing
  • Guide to rapid prototyping using tools such as Figma, Chatbase, and No-code

  • User testing planning, feedback loop design

  • Practice for improving LLM response quality and UX

Chapter 8: AI Ethics, Law, and Governance
  • Learning the principles of fairness, transparency, and accountability

  • Privacy protection, copyright, and data governance

  • Social Responsibility and Risk Response Strategies for AI Services

Chapters 9-10: Operations, Infrastructure, and Integration
  • Operation, monitoring, and metric design for LLM services

  • Version control and model evaluation from an MLOps perspective

  • No-code/low-code tool integration and API connection practice

Chapter 11: Business Models and Practical Case Studies
  • Designing the revenue structure of LLM services

  • Analysis of success and failure cases (Education, Content, and Customer Support sectors)

  • Personal Business Model Canvas Practice

🧠 Capstone Design Projects

The highlight of this lecture is a practical project where you analyze actual successful LLM service cases
and design similar services yourself based on those insights.

Section 12. Duolingo Style — Designing an AI Language Learning Tutor
  • Learning scenario and feedback design

  • Configuring interactive learning UX and creating a demonstration prototype

Section 13. Copy.ai Style — Designing a Content Generation Assistant
  • Style transformation and template-based content generation prompt design

  • Quality Evaluation and A/B Test Design

Section 14. Customer Support Automation + Human-in-the-loop
  • Design of automated response and human intervention (Human-in-the-loop)

  • Optimization strategies based on operating costs and quality metrics

Section 15. Chatbot Services for Local Governments
  • Designing LLM Chatbots for Public Civil Service Response and Policy Guidance

  • Creating public service prototypes considering transparency, accessibility, and reliability

🏆 Expected Benefits

After completing the course, you will achieve the following practical results.

  • Securing service planning and design capabilities in the AI era

  • Improvement of customized user experience design skills using LLM

  • Understanding AI ethics and data governance

  • End-to-end practical experience from prototyping to operation and evaluation

  • Complete a practical portfolio including Duolingo, Copy.ai, and local government chatbots

🎓 Target Audience

  • Service Planners, UX Designers, and PMs utilizing LLM

  • Startup founders and planners who want to understand AI technology and turn it into a service

  • Practitioners and leaders in the fields of customer service, marketing, and content automation

  • Those interested in public service innovation, AI governance design, and AI-based customer experience improvement.

📢 Closing remarks

This course is not simply about "how to use" LLM, but a practical program where you learn how to design new service experiences through LLM. It is not an "era where AI replaces humans," but an "era where we design better experiences together with AI" — take your place at the center of that change.

Recommended for
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Who is this course right for?

  • Service Planner and Designer

  • Marketing and Customer Relations Manager

  • Startup and IT service developer

Hello
This is arigaram

691

Learners

38

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2

Answers

4.6

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18

Courses

I am someone for whom IT is both a hobby and a profession.

I have a diverse background in writing, translation, consulting, development, and lecturing.

Curriculum

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127 lectures ∙ (8hr 20min)

Course Materials:

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5.0

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  • jjhgwx님의 프로필 이미지
    jjhgwx

    Reviews 839

    Average Rating 4.9

    5

    19% enrolled

    Thank you for the great lecture!

    • arigaram
      Instructor

      Thank you. I will steadily supplement the content.

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