Data Analysis Starting with GA4: How to Speak Marketing Performance in Numbers Without Coding

Being a marketer who speaks with data isn't as hard as you think. If you've ever opened GA4 only to feel overwhelmed about where to start, it's time for a change! From data-driven thinking that relies on data rather than intuition, to core GA4 concepts, major report interpretation, and funnel analysis! We are revealing data utilization methods that you can apply directly to your practical work. Learn how to "read and judge" reports rather than just "looking" at them, and build the practical skills to explain marketing performance through data! Point 1. Master Data-Driven Thinking and Core GA4 Concepts - Understand the basic structure and concepts of GA4 and learn how to think based on data - Organize core criteria for interpreting key reports such as demographics, acquisition, and pages/screens - Strengthen data interpretation skills to judge for yourself, "What does this number mean?" Point 2. Practical Funnel Analysis & Performance Evaluation Methods - Methods to analyze which marketing channels are actually producing results through data - Acquire practical analysis skills to track the flow of user acquisition → behavior → churn - Complete a marketing mindset that makes decisions based on data, not intuition Point 3. Beyond 'Viewing' Reports to 'Creating' Them - Go beyond reading fixed reports to designing analysis structures that fit your objectives - Learn how to derive insights using exploration (free-form) reports - Strengthen the ability to construct data reports that can be used in actual business operations

1 learners are taking this course

Level Basic

Course period Unlimited

Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Performance Marketing
Performance Marketing
GA4
GA4
Digital Marketing
Digital Marketing
Google Analytics
Google Analytics
Performance Marketing
Performance Marketing
GA4
GA4

What you will gain after the course

  • Understand the core concepts and key reports of GA4, and cultivate data-driven thinking skills to interpret data independently.

  • Evaluate marketing performance based on data through funnel analysis and strengthen decision-making capabilities applicable to practical work.

Are you feeling overwhelmed and unsure where to start with data analysis?
This course was created specifically for people like you.


✔️ Job seekers and university students lacking practical experience with GA4

  • Those who want to easily understand everything from basic GA4 concepts to key reports without any coding knowledge

  • Those who want to develop practical skills to explain marketing performance through data

  • Those who want to acquire GA4 skills to increase their competitiveness in the job market

✔️ Marketing beginners who want to move away from marketing that relies on "intuition"

  • Those who want to build a foundation in data analysis and learn a data-driven mindset

  • Those who want to analyze the performance of actual marketing campaigns using GA4 data

  • Those who want to learn how to track the customer journey from acquisition to conversion through data

✔️ Current marketers who want to clearly prove marketing performance with numbers

  • Those who want to proficiently utilize GA4's core reports and exploration reports

  • Those who want to improve marketing strategies based on data analysis results

  • Those who want to manage GA4 data more effectively using AI and dashboards


Recommended for
these people

Who is this course right for?

  • Job seekers and college students who are preparing for careers in marketing or data but lack practical experience with GA4.

  • Marketing beginners who want to learn both the mindset and tools for making decisions based on "data" rather than "intuition"

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11 lectures ∙ (3hr 0min)

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