Data Analysis Starting with GA4: How to Speak Marketing Performance in Numbers Without Coding

Being a marketer who speaks with data isn't as hard as you think. If you've ever opened GA4 only to feel overwhelmed about where to start, it's time for a change! From data-driven thinking that relies on data rather than intuition, to core GA4 concepts, major report interpretation, and funnel analysis! We are revealing data utilization methods that you can apply directly to your practical work. Learn how to "read and judge" reports rather than just "looking" at them, and build the practical skills to explain marketing performance through data! Point 1. Master Data-Driven Thinking and Core GA4 Concepts - Understand the basic structure and concepts of GA4 and learn how to think based on data - Organize core criteria for interpreting key reports such as demographics, acquisition, and pages/screens - Strengthen data interpretation skills to judge for yourself, "What does this number mean?" Point 2. Practical Funnel Analysis & Performance Evaluation Methods - Methods to analyze which marketing channels are actually producing results through data - Acquire practical analysis skills to track the flow of user acquisition → behavior → churn - Complete a marketing mindset that makes decisions based on data, not intuition Point 3. Beyond 'Viewing' Reports to 'Creating' Them - Go beyond reading fixed reports to designing analysis structures that fit your objectives - Learn how to derive insights using exploration (free-form) reports - Strengthen the ability to construct data reports that can be used in actual business operations