inflearn logo

An era when relationships become brands

Learn community business strategies that turn customers into fans and develop relationships with those fans into sustainable brand assets. Based on various examples of community management, you will learn the core principles of relationship design and a three-stage operating strategy: design, building, and managing.

1 learners are taking this course

Level Beginner

Course period Unlimited

Marketing Theory
Marketing Theory
Performance Marketing
Performance Marketing
Branding
Branding
personal branding
personal branding
coustomer experience design
coustomer experience design
Marketing Theory
Marketing Theory
Performance Marketing
Performance Marketing
Branding
Branding
personal branding
personal branding
coustomer experience design
coustomer experience design

What you will gain after the course

  • Develop a community strategy that turns customers into fans: Understand the difference between a community and a membership program, convert customers into fans, and design a relationship structure where fans connect with one another.

  • Master a three-stage strategy for designing and managing communities: Learn the key principles of each stage—designing, building, and managing—to define a specific community management direction tailored to an individual or brand.

  • Strategy for Turning Relationships into Business Assets: By examining various community cases, you can identify the stages of relationship growth and develop strategies to turn ongoing relationships with customers into revenue and brand competitiveness.

Do you want to turn customers into true fans of your brand?

This course was created for people just like you.

✔ Marketers and brand managers who want to turn relationships with customers into a competitive advantage for their brand

  • Those who want to build lasting relationships with customers beyond promoting products and services

  • Those who want to learn strategies for turning one-time customers into highly loyal fans

  • Marketing professionals who want to drive brand growth and customer engagement through communities

✔ Small business owners and self-employed individuals who want to create fans unique to their store, beyond just regular customers

  • Those who feel that it is difficult to acquire and retain customers with only good products and services.

  • Those who want to learn practical examples and strategies for managing a community that can be implemented even in small shops

  • Those who want to develop their relationships with customers into a long-term competitive advantage and build a sustainable business

✔ Creators and professionals who want to create and run their own community

  • People who want to connect followers or people who share common interests into a single community

  • Those who want to start a community but feel overwhelmed about whom to bring together and how to manage it.

  • Those who want to build a long-lasting community through a three-step strategy of design, building, and managing

Recommended for
these people

Who is this course right for?

  • Brand representatives and marketers who want to build lasting relationships with customers and create loyal fans

  • Small business owners and self-employed individuals who want to build their own community beyond their regular customers

  • Creators and influencers who want to deepen their relationships with followers and run their own communities

  • Office workers and prospective community operators who want to start a community but feel overwhelmed about what to prepare, from planning to management

Hello
This is aladinacademy

660

Learners

58

Reviews

8

Answers

4.6

Rating

26

Courses

The first book e-learning academy created by Aladin

Why Aladdin Academy?

✔ All-around content on 'Work, Money, Health, and Future' for professionals in their 30s to 50s

✔ Book-learning lectures featuring a faculty of authors of the latest bestsellers representing each field

✔ High-quality learning content combining Aladdin's book-based content production capabilities and curation DNA

More

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

aladinacademy's other courses

Check out other courses by the instructor!

Similar courses

Explore other courses in the same field!

Limited time deal

$33,000.00

70%

$84.70