Customer Experience & Journey Optimization Program - 2026

The Customer Experience & Journey Optimization Program is a practical, insight-driven course bundle designed to help professionals and businesses understand how customers interact with their brand and optimize every step of the customer journey. This program focuses on improving experience, engagement, and conversions by using real customer data—not assumptions. By combining Google Analytics 4, Google Tag Manager, and Social Media Marketing, the course provides a complete system to track, analyze, and improve customer journeys across websites and social platforms. You’ll learn how users discover your brand, interact with content, drop off, or convert—and how to optimize those moments for better outcomes. The program emphasizes journey mapping, behavior analysis, and experience optimization. With GA4 and GTM, you’ll track meaningful interactions and events, while social media marketing helps you understand engagement, content touchpoints, and audience behavior earlier in the journey. Courses Included: Google Analytics 4 Google Tag Manager Social Media Marketing Ideal for marketers, CX professionals, product teams, and business owners, this course helps you move from channel-based marketing to customer-centric decision making, enabling you to design smoother journeys, reduce friction, and create experiences that drive long-term loyalty and growth.