Conversion Tracking & Analytics Mastery - 2026

The Conversion Tracking & Analytics Mastery program is a practical, execution-focused course bundle designed to help marketers and businesses accurately track conversions and turn data into actionable insights. This program focuses on building a reliable measurement foundation so every marketing decision is backed by clean, trustworthy data. By combining Google Tag Manager, Google Analytics 4, and Google Ads, the course teaches how to track leads, purchases, and key user actions across websites and campaigns. You’ll learn how to implement flexible tracking setups, connect ad platforms with analytics, and understand the full customer journey from click to conversion. Rather than relying on platform-reported numbers alone, the program emphasizes first-party data, event tracking, and funnel analysis. With GA4 and GTM, you’ll identify where users convert, where they drop off, and how marketing efforts truly contribute to business outcomes. Google Ads is used to validate tracking accuracy and optimize campaigns based on real conversion data. Courses Included: Google Ads Google Tag Manager Google Analytics 4 Ideal for performance marketers, analysts, agencies, and business owners, this program equips you with the skills to measure what matters, eliminate guesswork, and scale marketing with confidence.