Startup Design Thinking: Innovation Strategies and Practical Application

This course focuses on the strategic application of design thinking for startups. It explores in depth the five-stage design thinking process—a human-centered innovation methodology—consisting of empathize, define, ideate, prototype, and test, while teaching you how to manage the uncertainties startups face and secure product-market fit. It also examines strategies for integrating design thinking with Lean Startup and Agile methodologies, and analyzes successful startup cases from Korea and abroad, including Airbnb, Netflix, Toss, and Baemin. The course broadly covers measuring the financial value of design thinking (ROI and KPIs), strategies for embedding it within an organization, and the outlook for the future of design thinking combined with artificial intelligence (AI), helping you strengthen your practical business innovation capabilities.