Startup Design Thinking: Innovation Strategies and Practical Application

This course focuses on the strategic application of Design Thinking for startups. It provides an in-depth look at the five-stage process of Design Thinking (Empathize, Define, Ideate, Prototype, and Test)—a human-centered innovation methodology—and teaches how to manage the uncertainties startups face while securing product-market fit. Additionally, the course explores integration strategies with Lean Startup and Agile methodologies and analyzes successful domestic and international startup cases such as Airbnb, Netflix, Toss, and Baedal Minjok. By covering a wide range of topics, including measuring the financial value of Design Thinking (ROI, KPI), strategies for organizational adoption, and the future outlook of Design Thinking combined with Artificial Intelligence (AI), this course helps strengthen practical business innovation capabilities.