강의

멘토링

커뮤니티

Business & Marketing

/

Marketing & PR

Brand Storytelling Strategies in the Digital Age

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

7 learners are taking this course

Level Beginner

Course period Unlimited

  • evolution70
Marketing Theory
Marketing Theory
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Content Planning
Content Planning
Branding
Branding
Marketing Theory
Marketing Theory
Contents Marketing
Contents Marketing
Digital Marketing
Digital Marketing
Content Planning
Content Planning
Branding
Branding

What you will gain after the course

  • Creating competitive content

  • Understanding and Application of Brand Storytelling

  • Beauty Brand Success Stories

Lecture Background
In addition to the changing consumer lifestyles in the digital age, there is also the major crisis of a recession...

Marketing is going through a tough time more than ever. It is a difficult time to carry out brand marketing. In order to overcome this crisis, many new marketing theories and marketing methodologies that fit the changing market environment are being proposed. Examples include storytelling strategies, brand communities, and authentic marketing. Study the big picture and strategic content to improve your marketing capabilities.

Brand storytelling???

Among them, we introduce the most popular brand storytelling strategy. It is a method that can provide solutions for content marketing and digital marketing. Specifically, we will introduce two methodologies: Donald Miller's 7 story elements that are his weapons and the brand archetype that suggests 60 brand characters.

We provide case studies of over 30 beauty consumer goods brands and templates that you can apply to your own brand by planning content yourself.

Is the instructor trustworthy?

There are many great instructors, but I offer rich and interesting lectures with insights compiled from over 20 years of experience and a British MBA, as well as success stories in hair and cosmetics.

Lecture review (pre-test results to improve lecture quality)

Recommended for
these people

Who is this course right for?

  • Marketer mulling ad campaign for upcoming product launch.

  • Brand manager who wants to create content differentiated from competitors.

  • Marketer wanting storytelling strategy

  • Marketer who wants to work efficiently with an ad/PR agency

Hello
This is

I am a marketing expert with experience ranging from hands-on practice to executive leadership. I have designed this course focusing on direct experience in product launches and brand management. I introduce effective marketing methodologies for the digital age, providing various examples, case studies, and practical templates you can use alongside the lectures.

Curriculum

All

5 lectures ∙ (1hr 0min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

Not enough reviews.
Please write a valuable review that helps everyone!

$42.90

Similar courses

Explore other courses in the same field!