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[Book Talk Series] Business Masterpieces Recommended by Business World’s BTS – Innovation Strategy

This is a process in which seven experts carefully select 100 of the best business books of the past 20 years, as selected by Amazon, the New York Times, the Financial Times, the Economist, the Wall Street Journal, and the Harvard Business Review, and introduce them in book reviews that include not only the core content of the books, but also their subjective experiences and feelings.

4 learners are taking this course

  • 365ENM
Reading Method

What you will learn!

  • 1. There are various forms of free and paid content in the fields of light novels, essays, etc., so by selecting economics and management books and business, we expect to have the effect of easily conveying more in-depth knowledge. We expect to have the effect of easily introducing and reading various books in a short period of time.

  • 2. Introduce difficult economics and management books in a format suitable for the ‘digital native’ generation, who are accustomed to learning through short video content rather than text, and expect the effect of reading various books in a short period of time.

Without spending a lot of time and money,
Feel the impact of reading a book in one lesson! 📔

Business consultants, university professors, CEOs, and others who are leading the business of this era.
100 economics and management books carefully selected by 7 leading experts.
This is the Book Talk Series, where we read the books ourselves and provide the key points and reasons for our recommendations.
Each expert begins the book talk by offering advice on how to read business and economics books.


Amazon, New York Times, Financial Times, Economist, Wall Street Journal, Harvard Business Review
A book talk by seven BTS members of the business world, focusing on economics and management books that have heated up our society over the past 20 years!


Unique features of this course ✨

1. The 7 BTS members of the business world

This book review was written by a business professional, including a management consultant, university professor, and CEO. Covering a wide range of topics, including economics, business strategy, leadership, humanities, and politics, this book will provide you with significant knowledge and insight.

2. How to read books and advice

We offer advice on how to read economics and management books, including stories and anecdotes from the authors. You can see how experts in different fields have different perspectives and feelings about the books, and how they differ from the reader's impressions as a learner.

3. Innovation strategies derived from famous works

Strategies for becoming a good, great company don't just come from leaders. They also suggest new approaches that maximize customer value through mutual cooperation and active communication among company members. Personally, I advise companies to make deliberate efforts to build a broad network.


After taking this lecture 😎

  • Learn how to read business and economics books and develop your own reading strategy.
  • Read 15 books on authentic marketing strategies to understand the key concepts.
  • You can apply it to your individual case and develop a practical plan.

Introducing the Knowledge Sharer ✒️

Han Geun-tae

[Education]
•Master of Business Administration, University of Helsinki
•Ph.D. in Polymer Engineering, University of Akron
•Bachelor's degree in Textile Engineering from Seoul National University

[personal history]
•Hans Consulting CEO
Professor at Seoul Science and Technology University
•Korea Leadership Center
•Daewoo Motors Director

[Book]
100 Business Masterpieces in One Volume (Good Habits Research Institute)
Interview Skills for Interviewers (Window to the Future)
•Start with a new passion! (Beautiful Parents)


Recommended for
these people

Who is this course right for?

  • 1. Learners who want to read various economics and management books in a rapidly changing world, but don't know which ones to read.

  • 2. Learners who want to learn marketing strategies that communicate with people, not technical marketing theories.

  • 3. Learners who want to learn reading methods from experts.

  • 4. Learners who have difficulty reading many books in limited time.

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27

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Curriculum

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16 lectures ∙ (2hr 7min)

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