Hello.
For 17 years, I
I managed stores in the fashion retail field and
I even served in a quasi-executive role as a corporate management planner at the headquarters.
I generated sales in the field,
At headquarters, I worked on interpreting those sales through numbers and structures.
When I was at the store, I always had these concerns.
"Why do we have to operate this way?"
"Why are sales increasing, but there's nothing left over?"
"Why is it so hard on-site, and why is the head office so frustrated?"
As I moved into the role of a management planner, I began to see the reasons why.
The problem was not the people, but the "structure."
That is also where the reason for creating this class began.
Those who have endured in the field for a long time
why they were struggling and what they had been missing
I wanted to help them understand exactly.
I do not tell stories of flashy success.
Instead, based on what I have accumulated while facing challenges in the actual field,
Sales structure, incentive structure, personnel management structure,
And I have organized and shared my experience in designing headquarters strategies.
This class is not a lecture intended to comfort someone, but rather
To those who have chosen the fashion business as their career
This is a lecture that provides the criteria for interpreting reality.
If you understand the structure, you won't be shaken by emotions.
If you understand the numbers, you will not lose your way.
I created this class to share those standards with you.