Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN
How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.
25 learners
Level Basic
Course period Unlimited


[Update] Case Studies of Global AI Adoption Successes and Failures
Hello, I hope you are doing well in this record-breaking heat.
To the AI-Driven Problem Solving & Research Special Lecture by Kim Jae-sung, formerly of McKinsey ( https://inf.run/KJqFf )
I am writing to inform you that new materials have been uploaded.
We are providing a free PDF file to our students, which summarizes various cases of AI adoption by global companies.
We have compiled information on how to implement AI to benefit your organization and company operations.
(The file is attached in Section 12 at the very bottom of the course)
Through this, what points should be kept in mind if AI is introduced to our company,
I hope this serves as an opportunity for you to gauge in advance what aspects will have a positive impact.
If you are curious about the full content of the lecture, please refer to the link below.
Thank you.




