Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN
How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.
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[A Quick Look at Tech Trends Through Kim Jae-sung's Organization of CES Keynote Companies and Topics (2020-2026)] Free Resource Sharing
Free sharing of [Kim Jae-sung's CES Keynote Companies and Topics Summary for a Quick Look at Tech Trends (2020-2026)] materials
CES is in full swing these days, and with many Korean companies participating and showcasing new technologies and products, it's a feast for the eyes and ears.
I notice that the `
By the way, when watching events like CES, if you look at the trends of what technologies were announced, you can see the overall context rather than just spotty information. If you look at Korean news articles, they're always like "Samsung did this, LG did that..." Looking at it in such a fragmented way, you can't understand the overall event and technology trends.
Looking at Korean news articles, it's always about Samsung this, LG that... If you look at it in such a fragmented way, you can't understand the overall event and technology trends.
So how should you look at it?
Looking at the articles, it's always about Samsung this and LG that... You can't understand the overall event and technology trends by looking at it in such a fragmented way. So how should you look at it?
You can understand which technologies are rising and falling by organizing and looking at which companies appeared in the 'keynote speeches' and what topics they discussed. Hope this helps :)
I notice that the `
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