Digital Marketing Based on Numbers and Logic, as Told by a Former McKinsey Consultant: SPIN

▼ If a consultant from McKinsey were to do ‘digital media marketing’, how would he approach it?

There is a person who actually did this. He is Kim Jae-seong, whom we will meet today.

This is the person who has been a hot topic on channels for young adults recently.

https://www.youtube.com/watch?v=Zxcj0avyWhQ

Seoul National University, Department of Computer Engineering
He is a consultant from the global consulting firm McKinsey.
This person has experience working at Jeil Planning .

Kim Jae-seong has a unique background as a 'digital marketer turned strategic consultant'.

There was a conference where I was on the podium.

The lecture was so well-received that it was covered by several media outlets.

[ "Persuading clients with 'numbers' and 'logic'"… Kim Jae-seong, head of the department]

https://biz.newdaily.co.kr/site/data/html/2024/03/27/2024032700272.html

[ How did ‘Tuna of Taste’ come about… Looking into the marketing of persuasion]

https://byline.network/2024/03/27-332/

But unfortunately, because it was only conducted offline,

It was difficult for those who did not meet the conditions to participate.

Now, you can listen to his lectures live on Inflearn.

In this course you will learn the following topics:

* A strategic approach to solving complex problems

* Fact Base Communication based on numbers

* Problem solving and approach based on logic

* Understanding of Issues, Problems, and Root Causes and application to solving real-world problems

Course Features

This lecture is a lecture that shows how to approach the somewhat unfamiliar field of 'management strategy' when applied to digital marketing. It is a lecture that elicits reactions and sympathy from the audience through various real-life cases.

🙋🏻‍♂️ Expected Questions QnA

Q. Do I need to listen to this even if I'm not a marketer?
A. Of course. If you are curious about how to use logic to persuade others and the numbers that support that logic, I recommend taking the course.

Q. I am a marketer. How can I use this course?
A. You can learn how to maintain an unwavering 'center' in the complex digital marketing battlefield that changes every day.

Q. Do you have any real-world examples?
A. Lecture 1 is open to the public and contains actual cases that I have experienced. In other lectures, we will solve problems based on actual cases to help students understand.

Q. How is it different from other lectures?
A. This is the only lecture where you can learn how a digital marketer with a strategy consulting background uses strategy in marketing.

Instructor Related Questions

• Please tell us what prompted you to start this course.

I hope that more people can easily acquire quality knowledge.
However, it was not easy for many people to gain knowledge through books and offline lectures alone. I thought that it would be easier to accept if it was produced in a lecture format suitable for the video era.

• What got you interested in this field?
Since this is a field I have actually worked in, I naturally thought about 'grafting'. There are people who have gained expertise as digital marketers, and there are people who have gained expertise in strategic consulting, but there are not many who can graft these two things. I wanted to approach digital marketers from the perspective of 'providing a new perspective'.

Jaeseong Kim also gives presentation lectures at Inflearn.

If you found his presentation impressive, why not learn his secrets yourself?

[Perfect Presentation Special Lecture by an Expert from McKinsey Consultants]

https://www.inflearn.com/course/%ED%94%84%EB%A6%AC%EC%A0%A0%ED%85%8C%EC%9D%B4%EC %85%98-%ED%86%B5%ED%95%A9-%ED%8A%B9%EA%B0%95-%ED%8F%89%EC%83%9D%EC%86%8C%EC%9E%A5

[Perfect Slide Clinic with PowerPoint Special Lecture by Expert from McKinsey Consultant]

https://www.inflearn.com/course/%ED%8D%BC%ED%8E%99%ED%8A%B8-%EC%8A%AC%EB%9D%BC%EC%9D%B4%EB%93% 9C-%ED%81%B4%EB%A6%AC%EB%8B%89-%ED%8C%8C%EC%9B%8C%ED%8F%AC%EC%9D%B8%ED%8A%B8-%ED%8F%89%EC%83%9D