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Data Marketing Jobs in 2 Hours

This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖

(4.5) 6 reviews

99 learners

  • lhakyy6046
커리어 부스터
3시간 만에 완강할 수 있는 강의 ⏰
Performance Marketing

Reviews from Early Learners

What you will learn!

  • Basic knowledge that performance marketers must know

  • Understanding Advertising KPIs

  • Understanding Attribution

  • Thinking data driven

  • Is performance marketing right for me?

What an 11-year marketer tells you
Everything you need to know about data marketing!

Finished in two hours
Unraveling the Data Marketing Job

Data-driven marketing
I understand what's important, but...

In the marketer job posting
I don't know the word
Is it full?

Performance marketing
What the heck?

Performance marketer
What exactly is the job?
Don't you get the feeling?

Performance marketer
Would it be okay if it happened?

Is this job really for me?
Whether it suits your aptitude
Don't you want to know?

How much is the annual salary?
Can I receive it?

Performance Marketer's
I'm curious about the annual salary
Aren't you?

What an 11-year veteran tells you
Performance Marketing AtoZ

As the coronavirus pandemic negatively impacts various industries, “ data-driven ” marketing, which analyzes and utilizes marketing budgets efficiently, has become more important than ever.

Still, information on performance marketing is scarce. Don't worry! We've prepared a comprehensive overview of marketer duties through the "Nekarakubae" job posting, covering essential concepts and practical assignments that allow you to virtually experience the job . We've prepared a comprehensive guide with detailed data and examples.

I've packed this book with honest stories from my 11 years of experience as an office worker, along with my experience managing marketing budgets worth hundreds of billions of won.


I can help you with this

When I listen to the stories of people who aspire to be performance marketers, many of them have high expectations for performance marketing, but they often think it looks vaguely interesting.
I started my career as a marketer, worked for eight years, and then transitioned to a CSM role at a foreign company. Based on my experience, I'll share some things you should know.

I recommend this to these people

Performance Marketer Job
Job seekers

Performance Marketing Concept
Juniors who need to organize

Thinking about a job
job seekers

🔔 After taking this course...

  • Job seekers and those looking to change jobs can try out a virtual experience to see if being a performance marketer is right for them, and take home a ton of practical action items to take to become a marketer!
  • Even if you're a junior marketer , you can learn valuable knowledge like what kind of analysis a performance marketer should do and what concepts you shouldn't miss when marketing!

In this course you will learn:

This course covers a broad range of topics, from the job description of a performance marketer to the essential fundamentals of marketing. Drawing on actual job postings and my own experience, I present highly specific examples. I've used as many concrete examples and easy-to-understand analogies as possible to ensure even non-marketers can understand.

#1.
What is performance marketing?

  1. What is performance marketing?
  2. Performance Marketing: A Look at the "Nekaraku Cup" Job Posting
  3. Key Duties of Performance Marketers: A Look at the Speaker's Experience

Key Duties of a Performance Marketer

Performance Marketer's Work Case (Advertising Analysis)

#2.
Performance Marketer
Employment Information

  1. What companies can I get a job at?
  2. Pros and Cons of Performance Marketing
  3. Performance Marketer Salary

Salary information based on job postings and practitioner information

#3.
Practical Performance Marketer
What you can do right now
Job preparation

  1. Understanding Advertising KPIs
  2. Web to app trivia
  3. Understanding Attribution
  4. Let's set the KPIs for the company I want to work for.
  5. Data-Driven Storytelling
  6. Let's advertise
  7. Developing an eye for data

Analyze advertising KPIs

"Essential Concepts for Marketers" Explained Through Easy and Fun Examples

How did applicant B pass the interview with such limited experience?

#4.
To conclude the lecture

  1. Is this job right for me?
  2. Quiz & Answers

Expected Questions Q&A

Q. Is this a course that non-majors can also take?

Of course! I've explained it using simple examples and visualizations so that even non-experts can understand it.

Q. Is there anything I need to prepare before attending the lecture?

All you need is a curiosity about data-driven marketing. All the basic knowledge needed to understand the course will be covered during the lecture. We've also included time for review through practical assignments and quizzes.


The knowledge sharer of this lecture is

I started my career as a marketer at a gaming company. After working at five gaming companies, I now work at AppsFlyer, helping data and marketing managers effectively build marketing performance measurement pipelines. On my days off, I create content related to the mobile advertising industry.

History

Current AppsFlyer Senior CSM
Former Bagelcode / UA Manager (Head of Marketing)
Former DoubleU Games / Senior UA Manager
Former Netmarble / Senior Marketing Manager (Global Strategy)
Former Neowiz / Marketing Manager
Former Com2uS / Content Marketing Manager


Recommended for
these people

Who is this course right for?

  • Job seekers who want to become performance marketers

  • Juniors who need to organize essential data marketing concepts

  • Anyone who wants to virtually experience the job of a performance marketer

  • Anyone who wants to learn how to analyze marketing data

Hello
This is

99

Learners

6

Reviews

1

Answers

4.5

Rating

1

Course

게임회사 마케터로 커리어를 시작했습니다. 총 5 곳의 게임회사를 거친 후 지금은 앱스플라이어에서 기업들이 마케팅 데이터 성과 측정 파이프라인을 효과적으로 구축하도록 돕고 있습니다. 쉬는 날에는 모바일 광고 업계 관련 콘텐츠를 만듭니다.

 

Curriculum

All

19 lectures ∙ (2hr 1min)

Course Materials:

Lecture resources
Published: 
Last updated: 

Reviews

All

6 reviews

4.5

6 reviews

  • 이향지님의 프로필 이미지
    이향지

    Reviews 1

    Average Rating 5.0

    5

    100% enrolled

    처음 입문하는 사람들에게 도움이 되는 강의입니다:)

    • EDEN 님의 프로필 이미지
      EDEN

      Reviews 1

      Average Rating 5.0

      5

      95% enrolled

      취업준비생들에게 '퍼포먼스 마케팅'이라는 직무와 '데이터 사고 방법'을 이해할 수 있는 가성비 있는 강의안 이라고 생각합니다.

      • edenhsc님의 프로필 이미지
        edenhsc

        Reviews 1

        Average Rating 5.0

        5

        100% enrolled

        퍼포먼스 마케팅에 대한 기초적이고 실무적인 지식을 많이 배울 수 있는 강의였습니다. 감사합니다!

        • 끈질긴오리
          Instructor

          열심히 봐주시고 좋은평 남겨주셔서 감사합니다. 즐거운 하루 되세요!

      • 권태근님의 프로필 이미지
        권태근

        Reviews 2

        Average Rating 5.0

        5

        95% enrolled

        쇼츠, 릴스와 같은 알짜 강의 잘들었습니다. 아무래도 앱 위주의 퍼포마 관점이여서 웹 위주로 공부했던 저한테는 또 새로운 느낌이었습니다. 인하우스를 준비하는 취준생들에게는 좋은 강의여서 추천드려요 :) P.S. 아무래도 강의 자료에 오타들이 있어서 수정하면 좋을거 같습니다.

        • 끈질긴오리
          Instructor

          권태근님~ 빠르게 완강 해주시고 좋은 리뷰도 남겨주셔서 감사합니다. 수강생 분들이 지루하지 않도록 한 영상 당 최소 2분~최대 12분으로 시청할 수 있도록 기획 했는데 알짜 강의라고 해주셔서 기쁩니다:) CPI 수식은 수정할 예정인데 혹시 다른 오타도 발견 하신게 있을까요? 다시 한번 꼼꼼히 보고 수정 할게요 ^^ (제가 영상수정에 익숙치 않아서 일단 다운로드 강의 자료를 수정하여 올릴 것 같습니다. 피드백 감사합니다) 고맙습니다. 따뜻한 하루 보내세요!

      • 권보성님의 프로필 이미지
        권보성

        Reviews 1

        Average Rating 5.0

        5

        32% enrolled

        $26.40

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