This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖
Basic knowledge that performance marketers must know
Understanding Advertising KPIs
Understanding Attribution
Thinking data driven
Is performance marketing right for me?
What an 11-year marketer tells you Everything you need to know about data marketing!
Finished in two hours Unraveling the Data Marketing Job
Data-driven marketing I understand what's important, but...
In the marketer job posting I don't know the word Is it full?
Performance marketing What the heck?
Performance marketer What exactly is the job? Don't you get the feeling?
Performance marketer Would it be okay if it happened?
Is this job really for me? Whether it suits your aptitude Don't you want to know?
How much is the annual salary? Can I receive it?
Performance Marketer's I'm curious about the annual salary Aren't you?
What an 11-year veteran tells you Performance Marketing AtoZ
As the coronavirus pandemic negatively impacts various industries, “ data-driven ” marketing, which analyzes and utilizes marketing budgets efficiently, has become more important than ever.
Still, information on performance marketing is scarce. Don't worry! We've prepared a comprehensive overview of marketer duties through the "Nekarakubae" job posting, covering essential concepts and practical assignments that allow you to virtually experience the job . We've prepared a comprehensive guide with detailed data and examples.
I've packed this book with honest stories from my 11 years of experience as an office worker, along with my experience managing marketing budgets worth hundreds of billions of won.
I can help you with this
When I listen to the stories of people who aspire to be performance marketers, many of them have high expectations for performance marketing, but they often think it looks vaguely interesting. I started my career as a marketer, worked for eight years, and then transitioned to a CSM role at a foreign company. Based on my experience, I'll share some things you should know.
I recommend this to these people
Performance Marketer Job Job seekers
Performance Marketing Concept Juniors who need to organize
Thinking about a job job seekers
🔔 After taking this course...
Job seekers and those looking to change jobs can try out a virtual experience to see if being a performance marketer is right for them, and take home a ton of practical action items to take to become a marketer!
Even if you're a junior marketer , you can learn valuable knowledge like what kind of analysis a performance marketer should do and what concepts you shouldn't miss when marketing!
In this course you will learn:
This course covers a broad range of topics, from the job description of a performance marketer to the essential fundamentals of marketing. Drawing on actual job postings and my own experience, I present highly specific examples. I've used as many concrete examples and easy-to-understand analogies as possible to ensure even non-marketers can understand.
#1. What is performance marketing?
What is performance marketing?
Performance Marketing: A Look at the "Nekaraku Cup" Job Posting
Key Duties of Performance Marketers: A Look at the Speaker's Experience
Key Duties of a Performance Marketer
Performance Marketer's Work Case (Advertising Analysis)
#2. Performance Marketer Employment Information
What companies can I get a job at?
Pros and Cons of Performance Marketing
Performance Marketer Salary
Salary information based on job postings and practitioner information
#3. Practical Performance Marketer What you can do right now Job preparation
Understanding Advertising KPIs
Web to app trivia
Understanding Attribution
Let's set the KPIs for the company I want to work for.
Data-Driven Storytelling
Let's advertise
Developing an eye for data
Analyze advertising KPIs
"Essential Concepts for Marketers" Explained Through Easy and Fun Examples
How did applicant B pass the interview with such limited experience?
#4. To conclude the lecture
Is this job right for me?
Quiz & Answers
Expected Questions Q&A
Q. Is this a course that non-majors can also take?
Of course! I've explained it using simple examples and visualizations so that even non-experts can understand it.
Q. Is there anything I need to prepare before attending the lecture?
All you need is a curiosity about data-driven marketing. All the basic knowledge needed to understand the course will be covered during the lecture. We've also included time for review through practical assignments and quizzes.
The knowledge sharer of this lecture is
I started my career as a marketer at a gaming company. After working at five gaming companies, I now work at AppsFlyer, helping data and marketing managers effectively build marketing performance measurement pipelines. On my days off, I create content related to the mobile advertising industry.
History
Current AppsFlyer Senior CSM Former Bagelcode / UA Manager (Head of Marketing) Former DoubleU Games / Senior UA Manager Former Netmarble / Senior Marketing Manager (Global Strategy) Former Neowiz / Marketing Manager Former Com2uS / Content Marketing Manager
I listened to the valuable lectures such as Shorts and Reels.
Since it was an app-oriented performance perspective, it felt new to me who studied mainly on the web. I recommend this lecture to job seekers preparing for in-house positions as it is a good lecture :)
P.S. There are typos in the lecture materials, so it would be good to correct them.
Mr. Kwon Tae-geun~ Thank you for completing the course quickly and leaving a good review.
I planned it so that students would not get bored, so that they could watch it for at least 2 minutes and up to 12 minutes per video, and I am glad that you said it was a valuable lecture :)
I plan to revise the CPI formula, but did you find any other typos?
I will review it carefully again and revise it ^^
(I am not familiar with video editing, so I think I will revise the downloaded lecture materials and upload them. Thank you for your feedback)
Thank you. Have a warm day!