Google Analytics Practical Use
This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.
GA4 - Zoom Live Class Announcement
Zoom Live Lecture Announcement
Lecture time: Saturday, January 11, 9:50 - 11:40 a.m.
Lecture method: Zoom online lecture (Zoom link will be shared in the chat room on the day of the lecture)
Chat room: https://open.kakao.com/o/gEz1aqPc
Lecture Topic
: Creating a GA4 practical report + theory
Report + theory to be made
Landing Page Report
+ How to edit basic reports
+ Analysis of landing page efficiency by session source/medium
+ Analysis of advertising landing page efficiency by device category
+ Landing page efficiency analysis based on purchase efficiency criteria
+ Analysis of landing efficiency by page type (home/PDP/PLP)
+ Difference between GA4 segments and filters
Application for participation: After entering the chat room, check the Zoom link on the day of the lecture and then enter
https://open.kakao.com/o/gEz1aqPc
etc
- Lecture notes and recorded lecture videos are not provided.
Next week we'll be doing the same thing at the same time.