Following the basic lecture, I also took the performance lecture. This lecture also taught me a lot about the overall part, from strategy establishment according to the campaign goal of Google display advertising to execution and performance measurement. I can't learn everything about Google advertising just because I listened to a lecture that was a little over 3 hours long, but if I personally execute Google Ads with a small budget based on the content of this lecture and practice the UI and functions myself, I think I can quickly build up my skills.