AI Video Portfolio Class at Advertising Award Submission Quality — 100% Live, Individual Feedback

Creating a convincing image or video scene with AI has become easy. However, many people don’t know how to connect scenes or express a product’s features through a story, so their work ends up looking like yet another similar AI video. As a designer, I have visualized brand values and, while continuing to create AI advertisements, have had the opportunity to win competitions and receive invitations to film festivals. Through this process, I confirmed that what sets a work apart is not a particular tool or a long prompt, but the ability to develop an idea into a story and the direction needed to bring it to life. In this course, you will learn how to interpret product features in four ways—exaggeration, metaphor, reversal, and reinterpretation—and how to expand a one-line idea into an advertisement with a clear beginning, development, turning point, and conclusion. You will define the role of each scene and design the camera angles, characters’ gazes, contrasts in scale, and scene transitions before completing the entire process yourself, from image generation to animation and editing. Students will create a cosmetics advertisement featuring the product, as well as an advertisement that conveys a brand image without showing the product, learning how to design different types of advertisements. The goal of this course is not simply to follow the examples as they are. It is to develop a set of production standards that can be applied to your own products and brands, and expanded into portfolio pieces, competition entries, brand films, and even short films.