인프런 - 라이프타임 커리어 플랫폼

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

Seth Godin asks us: The project, business, or service you're creating right now— for whom and what value is it creating? Whether it's marketing or planning, ultimately the core of everything we do lies here. Creating value. Through concise yet practical lectures and workbooks, we'll share methods for creating even greater value.

Even good products and content created with great effort often fail to move people's hearts. In today's world where we seem to have lost the essence of marketing while being dragged around by trends and algorithms, Seth Godin asks us: "What kind of change do you want to make?" We invite you to a lecture that revisits the essence of marketing that moves people's hearts and actions.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

Seth Godin asks us: In uncertain times, what strategy are you building? With the emergence of AI, complex markets, and rapidly changing environments, we now need strategy as a 'sophisticated way of thinking.' This lecture teaches practical and sustainable strategic thinking methods that can be applied to our lives and business.

Let's master the background, strategy, specific examples, and methodology of storytelling, a marketing methodology that is even more effective during a recession.

Copywriting from my story, sparking empathy. Copy that feels ubiquitous. How can we write distinctive copy? To craft unique copy, one must embed the writer's own story. My story is ultimately that of an ordinary person, capable of resonating with common customers, making them feel, 'This is my story, too!'

Experimentation and A/B testing are essential skills in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, when PM and PO roles establish CRM marketing strategies based on experimentation and A/B testing, they can simultaneously achieve data-driven growth marketing performance and cost efficiency.