잘 나가는 기업의 마케팅 A/B 테스트 비법 - 전환율, 매출 상승, 비용 효율화 노하우

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.

This is a practical, hands-on training program designed to systematically learn customer-centric thinking and practical customer service (CS) capabilities. Tailored to the era of digital transformation and intensifying competition, it covers various topics including understanding and empathizing with customer needs, effective communication and trust building, service mindset, complaint handling and problem solving, loyalty building, data-driven analysis, and experience management in the digital age, all presented with real-world cases. The program is designed to help participants acquire the latest CS capabilities step-by-step to enhance organizational competitiveness. Through this course, you can learn core customer management skills that can be immediately applied in field practice and acquire practical know-how to build long-term trust and loyalty with customers.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

[McKinsey Alumni Kim Jaesung's Problem-Solving Q&A: We'll Solve Your Problems Together] Required! Pre-requisite Course: McKinsey Alumni Kim Jaesung's Special Lecture on Problem-Solving & Research Skills with AI https://inf.run/LmvrD 'Theory-only lectures, step aside!' A magical solution video that solves real-world problems instantly on the spot! This is a video series where Kim Jaesung, a McKinsey alumnus and AI expert, meets with each person individually in a 1:1 Q&A format to structure and solve your problems. From career paths and minor concerns to massive topics like AI that's shaking the world and improvement directions for entire industries! Each video will be uploaded and available for individual purchase. Paid course subscribers will have the opportunity to actually participate through a quarterly lottery drawing! (The more diverse Kim Jaesung's courses you take, the higher your chances of winning!) [Concept] The format is a 1:1 Q&A meeting with each person, with the concept of an industry expert and strategy expert coming together to approach the right answer. Participants' satisfaction has been extremely high. (You can see and hear it in their testimonials!) The key to this video series is that strategy expert Kim Jaesung doesn't receive the topic in advance, but through strategic questioning and answering, we get closer to the right answer together. Without relying on intuition and experience, but based on strategy and structuring, experience the magical solution that naturally makes you say "This actually works?" 😊😊😊 The free version (~10 minutes) will be open to everyone, and the full version will be available to Inflearn course subscribers or YouTube channel [Kim Jaesung's Problem Solving] 'Premium Membership' subscribers. If you wish to participate, please send an email to jaesung_kim@jcurvepartners.ai with the subject line [Coffee Chat Application] In the email, please include your name, age, contact information (mobile phone number), occupation and years of experience (students are welcome), detailed reasons for applying, and attach a screenshot of your enrollment in Kim Jaesung's Inflearn courses. If selected, we will contact you. (Personal information of non-selected applicants will be immediately discarded after 3 months) When appearing in the video, using a pseudonym or not revealing your company name is possible, but if you wish for face mosaics, voice modulation, or other modifications, participation is not possible. By consenting to video recording, you are considered to have agreed that the video may be reprocessed and used on Inflearn and Kim Jaesung's YouTube channel.

AI is now a common challenge that all generations face. This course explores ways to transform AI into a language of communication and collaboration, transcending the differences in perspective between XYZ generations.

This is practical training designed to systematically learn problem-solving skills essential for office workers in a rapidly changing business environment, from the basics to real-world application. It covers understanding the era of deepening uncertainty and complexity such as VUCA and BANI, and addresses the entire process through real cases and hands-on practice: problem definition and root cause analysis, stakeholder identification, creative idea generation, solution prioritization, implementation monitoring, execution result analysis, and follow-up management.

Data-driven growth hacking needed for PM, marketers, designers, operations managers, and sales positions. This one video will give you a complete understanding of the basics.

This course provides a concrete and practical understanding of the platform. And you will be equipped with the basic skills to adapt to a platform company.

Do the words 'automation' and 'CRM' alone make you feel like they're difficult and complicated? We also didn't know much about automation and were complete beginners who had no idea where or how to start using Make! In this sharing session, we'll reveal in detail the actual process of how we, who had absolutely no knowledge about automation or CRM, used Make, a no-code automation tool, to easily and quickly build an automation system and achieved over 3,500 conversions using only AI-powered personalized CRM strategies. If you've been thinking automation is too difficult and haven't even tried it, take this opportunity to gain practical know-how that you can follow along with without any burden!

This is packed with things I want to tell junior PM/POs who are struggling because they don't have a good mentor. I will generously share various techniques and Mental Models used by effective PM/POs.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

Problematization (문제화) is a term also translated as problem posing, problem framing, problem setting, or problem definition. This concept involves questioning known facts (like requests or common sense) from a new perspective, defining the problem, and devising methods to solve it. Problematization should be the starting point for all development, yet it remains insufficiently discussed within the field. Performing projects or developing programs is, in essence, planning to solve problems. This means they are related to problematization. To solve a problem, it must first be clearly defined. However, problems are mostly presented as vague requests. Therefore, the ability to transform vague requests into clear problems is essential to reduce unnecessary 'development waste,' facilitate smooth collaboration, and accurately grasp users' true needs. This lecture helps train 'the thinking of problem construction' through practical examples and tools.

How do IT startups make data-driven decisions? At the April seminar, you can hear examples from DataLean and Postype!

A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.