14년차 마케터에게 배우는 데이터드리븐 디지털/퍼포먼스마케팅의 모든것

Marketing content A to Z for junior marketers! Contains all the content know-how of a content marketer with 7 years of experience. Learn step-by-step from content strategy establishment to production through real-life cases, and develop a feel for content through practical examples!

With most of our daily lives being digitalized, you need to be able to capture the hearts of your customers and lead them to purchase in this digital world. In this course, designed to help you learn and apply it immediately, you will reach the entire stage from strategy to practical application!

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

We will teach you the key points of SQL data analysis methods in an easy-to-understand manner through analysis projects and theories.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

[PM,PO] Blockchain Service Planning NFT Planning and Production Marketing We will teach you how to create NFT art resources yourself, create 10,000 NFTs through Hashlips Art Engine, and launch/market them.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

Learn how to use Google Spreadsheets effectively in your work.

Data Analysis that Determines Online MD Performance! Learn essential data analysis and strategy formulation techniques necessary for MDs to maximize sales and profit in the e-commerce market.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

Data-driven growth hacking needed for PM, marketers, designers, operations managers, and sales positions. This one video will give you a complete understanding of the basics.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.