[김재성의 즉문즉답 Episode #1] 15년차 IT 대기업 개발 팀장님의 고민은 무엇일까? (스케일 엄청 큼 주의)

"AI doesn't replace people. Those who depend on AI will be replaced by those who master AI." In the AI era, where creating results has become easier than ever, human thinking and problem-solving abilities are becoming even more important. Kim Jaesung, a former McKinsey consultant, will guide you step by step through problem-solving skills that put you ahead with AI, powerful research strategies, and persuasion strategies that bring results to life.

You will learn how to create materials from the world's best consulting firms. You will learn how to plan the perfect storytelling and how to design slides that will make your audience take action. Preparation and practice methods for making your presentation perfect! How to present confidently and perfectly in a real presentation and how to effectively deal with questions!

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

We will show you how to identify problems through processes, generate various ideas, and determine effective and actionable solutions. Through this, you can systematize the problem-solving process through the integrated action of reason and intuition, and develop problem-solving tools and skills based on logical thinking.

Experimentation and A/B testing are essential skills in CRM marketing and growth marketing practice. Both PMs and POs must repeatedly conduct experiments and A/B tests in growth marketing and CRM marketing campaigns to maximize performance and efficiency. In fact, when PM and PO roles establish CRM marketing strategies based on experimentation and A/B testing, they can simultaneously achieve data-driven growth marketing performance and cost efficiency.

We will provide you with the knowledge necessary for the planning that the people above want. It is not a theory book, but rather comes from practical experience, and it is an opportunity to upgrade your planning skills as told by a current CTO.

This is packed with things I want to tell junior PM/POs who are struggling because they don't have a good mentor. I will generously share various techniques and Mental Models used by effective PM/POs.

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

Hi Guys. Welcome to my Online Business Mastery 2025: Sell Your Digital Products! In my course you will learn everything about how to setup an Online Business to sell Digital Products. I have created video lessons on every feature. You will get to see the real practical implementation of how to use every feature. This is the most detailed course on setting up Online Business you will ever find on the internet. I have created different sections based on different digital products and in each section, I have gone in-depth into explaining the concept of the tool and how to practically implement it. This course will give you a 100% understanding of how to run an Online Business and after going through this course you will be capable of applying these concepts in building your own online business or for your clients.

Problematization (문제화) is a term also translated as problem posing, problem framing, problem setting, or problem definition. This concept involves questioning known facts (like requests or common sense) from a new perspective, defining the problem, and devising methods to solve it. Problematization should be the starting point for all development, yet it remains insufficiently discussed within the field. Performing projects or developing programs is, in essence, planning to solve problems. This means they are related to problematization. To solve a problem, it must first be clearly defined. However, problems are mostly presented as vague requests. Therefore, the ability to transform vague requests into clear problems is essential to reduce unnecessary 'development waste,' facilitate smooth collaboration, and accurately grasp users' true needs. This lecture helps train 'the thinking of problem construction' through practical examples and tools.

A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.