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구글애널리틱스

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실제 실무에서 많이 사용되는 GA4(구글애널리틱스) 리포트를 같이 만들어보면서 리포트 생성을 위한 셋팅 방법과 데이터를 해석하는 방법 등을 설명할 예정입니다.

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구글 애널리틱스

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구글애널리틱스(GA4) 실무리포트 실습

<div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:auto;max-height:100%;min-height:auto;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="-1"><h3 style="text-align:left">구글애널리틱스(GA4) 실무리포트를 직접 같이 만들어 보세요!</h3><p style="text-align:left"><strong>광고(트래픽) 분석, 행동 분석, 전환 분석을 할 수 있는 실무형 리포트 만들어보기</strong></p><ul><li><p style="text-align:left">복잡한 내용은 빼고 실무에 딱 필요한 내용으로만 진행됩니다.</p></li><li><p style="text-align:left">설명만 듣는게 아니라 데모 계정의 데이터를 가지고 직접 리포트를 만들어 볼 수 있습니다.</p></li></ul></div></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:auto;max-height:100%;min-height:auto;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h3 style="text-align:left">이런 내용을 배워요</h3></div></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="two-column-grid two-column-grid--2to1"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:auto;max-height:100%;min-height:auto;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h4 style="text-align:left">트래픽/행동/전환 분석용 리포트 만들어 보기</h4><p style="text-align:left">실제로 GA4에서 고객 유입/행동을 분석할 수 있는 실무형 리포트를</p><p style="text-align:left">직접 만들어서 데이터를 확인해보면서 리포트 해석에 필요한 개념을 학습할 수 있습니다.</p></div></div></div></div></div></div><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="image-text__container image-text"><input type="file" accept="image/png,image/gif,image/jpeg,image/jpg,image/webp,image/bmp,image/x-icon,image/vnd.microsoft.icon,image/tiff" style="display:none"><div class="dropzone__wrapper"><div class="image-text__placeholder mantine-1avyp1d"><svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="image" class="svg-inline--fa fa-image " role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" style="font-size:32px;color:rgb(134, 142, 150);width:32px;height:32px"><path fill="currentColor" d="M0 96C0 60.7 28.7 32 64 32H448c35.3 0 64 28.7 64 64V416c0 35.3-28.7 64-64 64H64c-35.3 0-64-28.7-64-64V96zM323.8 202.5c-4.5-6.6-11.9-10.5-19.8-10.5s-15.4 3.9-19.8 10.5l-87 127.6L170.7 297c-4.6-5.7-11.5-9-18.7-9s-14.2 3.3-18.7 9l-64 80c-5.8 7.2-6.9 17.1-2.9 25.4s12.4 13.6 21.6 13.6h96 32H424c8.9 0 17.1-4.9 21.2-12.8s3.6-17.4-1.4-24.7l-120-176zM112 192a48 48 0 1 0 0-96 48 48 0 1 0 0 96z"></path></svg></div><figure class="dropzone-preview__figure"><div class="dropzone-preview__uploaded-anchor dropzone-preview__uploaded-anchor--no-link"><picture style="display:flex"><source srcset="https://cdn.inflearn.com/public/files/courses/340705/builder/01kged6bjqczjtpwxepryxksje?f=avif" type="image/avif"><source srcset="https://cdn.inflearn.com/public/files/courses/340705/builder/01kged6bjqczjtpwxepryxksje?f=webp" type="image/webp"><img src="https://cdn.inflearn.com/public/files/courses/340705/builder/01kged6bjqczjtpwxepryxksje" id="asdasdasd" class="dropzone-preview__uploaded-content  " alt="report1" loading="lazy"></picture></div></figure></div><div class="action-menu-wrapper action-menu-wrapper--view-mode"></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="separator-element"><div class="separator-element__line"></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:auto;max-height:100%;min-height:auto;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h3 style="text-align:left">수강 전 참고 사항</h3></div></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="info-box info-box--gray" aria-labelledby="info-box__editable-aria"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:100%;max-height:100%;min-height:24px;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h4><strong>실습 환경</strong></h4><ul><li><p>운영 체제 및 버전(OS): Windows에 크롬 브라우저 사용을 권장드립니다.</p></li><li><p>사용 도구: 화면을 보면서 직접 실습하기 때문에 듀얼 모니터 환경에서 수강을 권장드립니다.</p><p><br class="ProseMirror-trailingBreak"></p></li></ul></div></div></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="info-box info-box--gray" aria-labelledby="info-box__editable-aria"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:100%;max-height:100%;min-height:24px;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h4><strong>학습 자료</strong></h4><ul><li><p>교안 및 다시보기는 제공되지 않습니다.</p></li></ul></div></div></div></div></div></div></div></div></div></div><div class="grid-wrapper "><div class="left-action-menu-wrapper css-1jj2wwy action-menu-wrapper--view-mode" tabindex="0"><div class="one-column-grid"><div><div class="box__children-wrapper"><div class="action-menu-wrapper action-menu-wrapper--view-mode"><div class="info-box info-box--gray" aria-labelledby="info-box__editable-aria"><div class="editor-container text-view-mode" style="display:flex;flex-direction:column;height:100%;max-height:100%;min-height:24px;border-radius:8px"><div data-testid="editor-content-container" class="editor-content-container markdown-body" style="background-color:rgb(255, 255, 255);cursor:auto"><div role="textbox" translate="yes" class="tiptap ProseMirror" tabindex="0"><h4><strong>선수 지식 및 유의사항</strong></h4><ul><li><p>없음</p></li></ul></div></div></div></div></div></div></div></div></div></div></div>

구글애널리틱스(GA4) 실무리포트 만들어보기 실습

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