12년차 AE의 IMC 기획

By looking at examples of documents in each field that the instructor has processed, you will practice developing a perspective on viewing documents.

The ultimate productivity tool, Notion! How to use it properly!

Want to learn more about the short-form trending platform TikTok?

A copywriting course that works in real advertising!

We will inform you about YouTube targeting not only domestically but also overseas.

Aren't you curious about the performance management method that creates various success stories of "increasing sales", which is the common goal of managers, practitioners, and agencies? Check out the marketing performance management secret that triples sales!

Learn practical marketing from a Web3 marketer.

Making 100 million won in monthly sales in 7 months is possible!

This is a conference for POs/PMs and planners who view products from the customer's perspective and connect them to business.

How to Use a Newsletter, Built on Practice! Let's Create a Fandom with a Newsletter!

A class on analyzing customer/sales data with Excel, even without R or Python!

Those who are already good at using Excel can work more effectively, efficiently, and in less time by using Google Spreadsheets.

With over 23 years of experience and know-how, we are confident that we are the best brand marketing class in Korea.

We cover everything about advertising and brand communication that is closest to practical work. We explain in an easy-to-understand way why branding is necessary, what it is exactly, and how to do it. We also introduce the core basics, specific principles, and essential guides for executing advertising and marketing, and explain what has changed in advertising and marketing in the digital age and how to apply it in the field.

How would a former strategy consultant from McKinsey approach digital marketing? This is a vivid conference lecture by Senior Kim Jae-seong, who actually worked as a consultant at McKinsey and then as a digital media planner at Cheil Communications.

Chatgpt is a program that reads and comments on posts written by my neighbors Lesson on developing marketing automation and neighbor management programs

You will discover a new way to make money online. You will be able to create a real WordPress money machine by following real-life examples.

Are you still planning marketing campaigns and writing reports by hand these days? This course covers how to use GPT to develop strategies, automatically execute ads and content, and create KPI reports in real-time. Experience the "efficient working methods" that every marketer is curious about directly in this course.

Along with methods to enhance the quality of existing marketing materials such as blogs and top search engine promotions, practical marketing strategies utilizing new platforms like YouTube and Naver TV were presented. Related programs and production methods are provided to enable anyone to easily create high-quality materials. Through this, marketing methods that bring you closer to customers can be utilized.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

Digital marketing that makes money, such as Naver Shopping and Coupang Partners, requires consistency, but you can approach it easily and effectively with scientific analysis and automation. We will teach you the key secrets of creating a program that collects and analyzes popular products, keywords, blogs, and shopping information.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!