인프런 - 라이프타임 커리어 플랫폼

"How to Build a Smart AI Agent in Your Laptop for High-Performance Marketing" From brand analysis to creating ad videos, images, card news, and data analysis all at once! A 15-year veteran marketer from a major corporation will provide the exact blueprints, skills, prompts, MCP integration, and automation scripts of the 'Marketing OS' currently in operation.

Learn how to understand your company's potential customers' purchase journey and drive conversions with personalized messages at each stage. Marketing and sales teams share tips and case studies on how to maximize performance by working together with CRM.

We will show you how to establish a sharp positioning strategy for successful market penetration and the specific methods to execute it through content. We have condensed core strategies that are crucial for tech company growth but surprisingly easy to overlook into a 2-hour session.

Through this course, you will be able to freely edit Photoshop files without a designer, and create thumbnails, banners, and simple exhibition images on your own.

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

"A course where you can build essential data analysis skills for marketers all at once through Google Analytics! Let's learn the core features of GA4, the latest version of Google Analytics!"

Kyobo Bookstore, Yes24 Marketing Field Bestseller Author Direct Lecture! Digital Marketing Practical Strategy from Global Franchise Marketing Head, Verified by More than 18,000 Practitioners

Now that most of our daily lives have been digitized, it is essential to capture the hearts of customers in the digital world and lead them to make a purchase. Reach every stage from strategy to practical application in this course, designed so that you can learn and apply it immediately to your work!

Even if you don't know how to code! We'll teach you everything from A to Z on how to create an MBTI test using Typeform. We also provide a 'MBTI problem template' as standard!

This is a Google Analytics lecture that allows you to practice by actually touching it to apply it, rather than a simple function listing lecture :)

1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.

Based on the key indicators defined based on data, learning through experiments and rapidly iterating to grow the service. This is a 101 lecture covering the basics of growth hacking.

If you follow the practical lectures and follow along with your own hands, you will soon be able to freely use the Facebook platform. Try implementing everything from the very beginning of Facebook to the most difficult development techniques.

How can performance be measured in offline advertising? From how to measure the performance of elevator TV ads, to the commonalities and differences in data observed in online/offline marketing! Hear about it at this October seminar!

How can data be used in content marketing? At this May seminar, you can hear case studies from data analysts on using data from company blogs and newsletters!

Understand the characteristics of documents (planning papers, proposals, reports, etc.) and learn the processes for logical content development along with techniques to enrich the content.

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

Change your document writing style and your work life will change! Company life is a series of business writing. However, few people feel that they have talent for business writing. Business writing can be improved through skills rather than talent. Through the basic principles of business writing and practical document analysis in this course, you will be able to become a master of business writing.

We share 4 success case know-hows, from basic usage of Braze used by leading companies in each industry such as Yanolja, Kmong, Woowa Brothers, Ridi, Hyperconnect, and Saramin for CRM marketing.