인프런 - 라이프타임 커리어 플랫폼

This is a specific and practical course for Google Analytics beginners. Instead of focusing on fragmented features, you can learn the practical analysis process using GA4 by conducting scenario-based analysis. It is continuously being updated to match the latest GA4 revisions!

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

This is a basic/introductory course on digital marketing. It covers how to design digital marketing based on data and various practical cases. It contains stories and content that I want to share from my 14 years of experience in various fields of marketing, from digital marketing agencies to in-house marketers at large corporations. It is recommended for those who want to understand digital marketing in general.

[Inspiration Note] From how to find inspiration in everyday life with author Seunghee to questions you might have for Seunghee as a brand marketer!

LinkedIn, the essential channel for B2B marketing. From key information to real-world examples - we'll give you just what you need to get started now!

This is an introductory lecture on the most famous data analysis tool, GA4. This is a practical GA4 course prepared by a current marketer with over 10 years of marketing experience in Korea and abroad. It is a practical lecture that will help anyone from aspiring marketers who dream of becoming (digital) marketers to current business owners and those interested in data analysis to take this lecture and apply it to real-world situations right away.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Learn the basics of digital marketing + the practical aspects of content/performance marketing one by one! This course applies it to planning a virtual digital marketing campaign and acquires the core competencies of a digital marketer, such as digital marketing campaign strategy planning and execution.

Change your document writing style and your work life will change! Company life is a series of business writing. However, few people feel that they have talent for business writing. Business writing can be improved through skills rather than talent. Through the basic principles of business writing and practical document analysis in this course, you will be able to become a master of business writing.

We'll share with you a step-by-step understanding of the lead conversion process for B2B companies, and how to effectively convert traffic into leads and leads into first meetings.

We will teach you how to create a sharp positioning strategy that successfully penetrates the market and how to implement it through content. We will compress the core strategies that are important for the growth of tech companies but are surprisingly easy to overlook into 2 hours.

From differences in work tasks by year to tips on career & job changes, and even how to enhance your capabilities! Grace, a 12-year marketing director who has experienced various interviews from both the interviewer and interviewee perspectives, shares her tips for preparing for job change interviews!

We will teach you the key points of SQL data analysis methods in an easy-to-understand manner through analysis projects and theories.

Now is the time for 'customer touchpoint marketing'. We will explain in detail the concept of customer touchpoint marketing and how to implement it. We have also included 'marketing immutable laws' that entrepreneurs should know and digital marketing FAQs. You can get everything from the basics of marketing to the latest trends.

You can systematically acquire the extensive branding practices from A to Z. You can learn about branding activity strategies such as internal and external branding, as well as in-depth coverage of the detailed elements of brand core, brand verbal, and visual identity that constitute the brand identity.

Prepared by a CMO with over 23 years of marketing experience. This is a content marketing class that is sure to succeed, and is on a different level from existing content marketing classes.

Google Analytics 4, let's learn it properly once and continue to use it in practice! Increase the utilization of data analysis and improve your performance!

Did you know that marketing is a battle of data, not intuition? Data analysis is inseparable from marketing! Job seekers who want to know about the importance of data analysis, and employees who want to strengthen their capabilities while working in the marketing department, come on in!

This is a lecture on the core concepts of performance marketing prepared for job seekers, job seekers, and non-majors. There is also an assignment prepared to virtually experience the job of performance marketing!📖

1) Understand the huge flow of digital marketing and look at the methodologies for becoming a digital marketer. 2) We will conduct a lecture to get a taste of Google Analytics, a core tool of digital marketing.