好調企業のマーケティングA/Bテスト秘訣 - コンバージョン率、売上向上、コスト効率化ノウハウ

We will cover Amplitude, currently used by leading companies in various industries for user behavior data analysis. This includes methods for creating a demo account, as well as generating and utilizing charts in Amplitude.

This lecture is structured to be easily understood even by those new to data taxonomy. Data taxonomy design is essential when implementing CRM marketing tools like Braze, analytics tools such as Mixpanel and Amplitude, and MMP tools including Airbridge and AppsFlyer, and establishing their environments. By taking this lecture, you will learn industry-specific practical standards and application methods, enabling you to directly build data-driven marketing automation and accurate analysis systems. This is a practical guide that organizations working with data must take.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Leading companies in each industry, including Yanolja, Cremon, Woowa Brothers, Ridibooks, Hyperconnect, and Saramin, share the basics of Braze usage for CRM marketing, as well as four successful cases of know-how.

Data-driven growth hacking needed for PM, marketers, designers, operations managers, and sales positions. This one video will give you a complete understanding of the basics.

Core muscles are invisible, but they are the backbone of our body. This lecture will teach you the fundamentals of marketing that will become the core muscles of your business.

We will provide you with the knowledge necessary for the planning that the people above want. It is not a theory book, but rather comes from practical experience, and it is an opportunity to upgrade your planning skills as told by a current CTO.

Let's learn how to find and solve problems with Amplitude!!

If your heart pounds at the words, “Try to come up with an idea”? Choi Jang-soon, CEO and the creativity leader in the advertising sector, shares lifestyle-integrated creative habits! Even if you're an ordinary, introverted person who prefers FM, and your heart pounds and you break out in a cold sweat at the single word 'Idea!', you can become an idea bank if you change your habits! Choi Jang-soon, a current advertising agency CEO and the top-ranked influencer for creative collaborations, teaches 7 easy creative habits that help you gain big ideas from the small, everyday moments that pass by.

There is no better way to succeed in your job search than to share the experiences and know-how of current professionals. I will share my know-how on how to successfully land a job as a performance marketer or growth marketer in just 6 months of job preparation.

Have you ever felt frustrated when you were creating a B2B product and there was no content covering it? I will explain the similarities and differences between B2B and B2C products in an easy-to-understand way based on your actual career.

Problematization (문제화) is a term also translated as problem posing, problem framing, problem setting, or problem definition. This concept involves questioning known facts (like requests or common sense) from a new perspective, defining the problem, and devising methods to solve it. Problematization should be the starting point for all development, yet it remains insufficiently discussed within the field. Performing projects or developing programs is, in essence, planning to solve problems. This means they are related to problematization. To solve a problem, it must first be clearly defined. However, problems are mostly presented as vague requests. Therefore, the ability to transform vague requests into clear problems is essential to reduce unnecessary 'development waste,' facilitate smooth collaboration, and accurately grasp users' true needs. This lecture helps train 'the thinking of problem construction' through practical examples and tools.

How can data be used in content marketing? At this May seminar, you can hear case studies from data analysts on using data from company blogs and newsletters!

It defines and classifies problems occurring during work by type, and guides on how to approach them according to thinking methods appropriate for each type. Especially, by presenting creative, logical, and critical thinking approaches through type-specific cases, practical applicability has been enhanced.

We will show you how to identify problems through processes, generate various ideas, and determine effective and actionable solutions. Through this, you can systematize the problem-solving process through the integrated action of reason and intuition, and develop problem-solving tools and skills based on logical thinking.

How do IT startups make data-driven decisions? At the April seminar, you can hear examples from DataLean and Postype!

Do the words 'automation' and 'CRM' alone make you feel like they're difficult and complicated? We also didn't know much about automation and were complete beginners who had no idea where or how to start using Make! In this sharing session, we'll reveal in detail the actual process of how we, who had absolutely no knowledge about automation or CRM, used Make, a no-code automation tool, to easily and quickly build an automation system and achieved over 3,500 conversions using only AI-powered personalized CRM strategies. If you've been thinking automation is too difficult and haven't even tried it, take this opportunity to gain practical know-how that you can follow along with without any burden!

A must-have course for designers, service planners, and PMs who want to do their jobs better! We will teach you what you need to know for each digital product, industry, and user journey based on real-life cases.