実務者のための グーグルアナリティクス(GA4+GTM) 活用法(25年 Update)

Introduces methods for utilizing GA4 data in Bigquery. Using the GA4 Bigquery demo data publicly available in Bigquery from the Google Merchandise Store (https://www.googlemerchandisestore.com/), we introduce methods for marketers and planners to easily utilize GA4 Bigquery data, along with hands-on practice of basic SQL queries.

Learn various features of Looker Studio (formerly Google Data Studio) using GA4 demo data. This includes explanations and hands-on practice with Looker Studio's visualization elements. In particular, marketers and planners who are not familiar with SQL can learn easy ways to integrate and use BigQuery data with Looker Studio. You can learn methods to create dashboards using Looker Studio.

You can learn to use GA4 immediately in practice while creating essential reports for GA4 utilization. You can learn specific examples of what reports to create and how to create them for data analysis. For practical analysis, the installation and usage of Microsoft Clarity, a heatmap tool, is also explained together.

This is a Google Analytics utilization course for beginner/junior marketers. You can follow along and practice using Google Analytics, Google Tag Manager, Google Optimize, and Google Data Studio.

This course systematically covers everything from basic data concepts to advanced analysis techniques, designed to equip learners with data-driven decision-making capabilities. First, you'll understand the concepts and characteristics of data, information, knowledge, and insights, examine types and examples of structured, semi-structured, and unstructured data, and learn what role data plays in actual business management and analysis. Next, you'll learn the differences between nominal, ordinal, and categorical data as well as discrete, continuous, and numerical data, and grasp the flow of modern data utilization through the data lifecycle, the background of big data emergence, its effects and characteristics. You'll also learn big data-related technologies and interpretation perspectives, importance, and basic exploratory data analysis (EDA) methods to avoid interpretation errors. Finally, you'll cover the fundamentals of statistics, learning descriptive and inferential statistics, probability and probability distributions, events and sample spaces, discrete and continuous probability distributions, and acquire methods to transform data into valuable knowledge through data mining techniques. Through this course, learners will develop analytical capabilities that go beyond simple data understanding to solve real problems and formulate strategies.

No need for developers! It doesn't matter if you don't know development. I'll show you how anyone can easily install GA4 with just a few clicks.

Introduces methods for utilizing GA4 data in Bigquery. Using the GA4 Bigquery demo data publicly available in Bigquery from the Google Merchandise Store (https://www.googlemerchandisestore.com/), we introduce methods for marketers and planners to easily utilize GA4 Bigquery data, along with hands-on practice of basic SQL queries.

Understand the data structure of Google Analytics (GA) and learn reporting features.

Repetitive pipeline management in Data Warehouses (DW), now free yourself from that painful cycle with dbt! Building on the efficiency provided by dbt, become a data analytics engineer who creates higher value through business-centric data modeling, effective data lifecycle management, and more.

This is a course for PMs who want to utilize data. This course covers the entire process of utilizing data in the PM role, including the flow of work from day 1 of a job change through the start and end of a project. It is an introductory data course that covers data-driven thinking, logical thinking, metric definition, log design, experiment design, creating a data culture, and more, to help you develop critical thinking skills. Although created as a course for PMs, it is structured with content that data analysts would also find beneficial (in fact, many analysts have taken the course). In addition, many people in marketing, design, and business planning roles are also taking the course.

This is packed with things I want to tell junior PM/POs who are struggling because they don't have a good mentor. I will generously share various techniques and Mental Models used by effective PM/POs.

This is a special lecture that can lay the theoretical foundation to simultaneously prepare for the Microsoft AZ-900 certification, and as the latest content reflecting the scope of questions as of May 2025, by providing content related to core data concepts, Azure's relational data, Azure's non-relational data, and Azure's analytical workloads in a form combining theory and practice, it can be utilized as a meaningful educational opportunity to not only obtain the certification but also take the first step towards becoming a data professional.

Data Analysis that Determines Online MD Performance! Learn essential data analysis and strategy formulation techniques necessary for MDs to maximize sales and profit in the e-commerce market.

Let's understand data analysis suitable for advanced retail business and learn how to utilize tools utilized in the industry!

Do you want to get a job as a data analyst? Based on my experience, let's take a look at the tasks for each data role in real companies.