I have produced nearly 30 advertising videos using AI, sharing the prompts and production processes along the way. However, the question I received most often was surprisingly this: “What was your thought process behind creating this?” AI capabilities are advancing by the day. Yet, there is an essential element required to utilize that technology properly: the ability for independent thinking—to set your own standards and make your own judgments. AI truly functions as a tool only when your own perspective and criteria for judgment are firmly established. The goal of this lecture lies exactly at that point. It is not about learning technology, but about expanding your capacity for independent thinking. To achieve this, I want to start with the videos that received the most resonance. I will structure the creative intent as much as possible and explain the thought process behind them. I hope this time goes beyond simple production methods and leads to insights that expand your own way of thinking.

This is a hands-on course where you will complete a fashion brand project from planning to lookbooks and advertisement videos using ChatGPT, Midjourney, and Illustrator. Go beyond simply learning AI tools and create your own brand message and visual identity!