It's easy to learn how to set up Google ads and create content, but I think it's difficult to make it truly 'effective'. It's what determines a marketer's capabilities. I originally didn't have a marketer base, but I recently learned it step by step and started executing Google ads, and I happened to see this lecture. I felt embarrassed because I thought I would have worked more cleverly if I had learned it sooner and wouldn't have wasted months. I think this is a lecture that you should definitely watch directly to gain real insight, because it contains many relatable cases for those who have actually executed ads. Highly recommended!