Business English for social life
studypie
$77.00
Intermediate / English, Communication
5.0
(1)
No more 'Oh really!' Now you can use English interjections as easily as you do Korean at work.
Intermediate
English, Communication
11 learners are taking this course
Level Beginner
Course period 4 months
writing
writing
Content Creation
Content Creation
publishment
publishment
writing
writing
Content Creation
Content Creation
publishment
publishment
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What you will gain after the course
Develop reader-centered thinking skills and learn about the types of writing that readers want to read.
You will learn how to complete a piece as a product, rather than just the stage of creating it.
The countless books we read,
who refined them to make them marketable?
Many people commonly think that the author of a book writes every single part of its content.
Of course, the author's writing is the most important starting point that forms the book's content.
However, most authors are often more immersed in 'their own perspective' rather than the 'reader's perspective,'
and it is very common for writing produced in that state to be filled only with 'what the author wants to say.'
On the other hand, readers try to read only the "stories I want to hear" rather than the "stories the author wants to tell" among the flood of stories from various authors.
In fact, from the reader's perspective, there is an overflow of things to read even if they only look for the stories they want to hear.
That is why behind the numerous books we read, there is an editor who completes the author's story by editing it into marketable writing that readers want to hear.
Without editors, the world would be full of tedious books packed only with things the authors want to say, and readers who can't find the stories they actually want to read among the countless volumes.
“In the process of an author making money by writing and us paying to read books, the role of the editor, who balances the perspectives of both parties in the middle, is significant.”
Editors know best
what readers like.
Whether it's the work of an established author or a newcomer, every book released to the world is a text ultimately refined by an editor.
There are often people who give up on becoming a writer because they feel intimidated by the level of perfection in published writing. In reality, there is often a significant difference between the first manuscript an author submits to a publisher and the final published version.
This is because a book is published only after a process of constant refinement through an editor's revisions and suggestions to ensure the writing reaches a high level of quality. That's why an author absolutely needs an editor 'to make their writing sell well.'
While an author might publish one book a year at most, an editor edits about seven books a year.
An author can receive help even if they don't know what kind of writing readers like, but an editor cannot do their job if they don't know what readers like.
Therefore, even within the publishing industry, editors are the ones who know best what kind of writing readers love.
Class Introduction
This is a lecture where a publishing planning editor with 21 years of experience and a book-writing consultant reveals the secrets to writing content that readers love.
Best-selling writing course, recommended for these people
✔️ Beginners who want many people to read and like their writing
People write throughout their entire lives. However, some go their whole lives without knowing how to write effectively, while others realize how to write in a way that people love, enjoying more opportunities and popularity as a result. Writing ability is a fundamental skill that increases personal value and makes one's talents shine even brighter; it is an essential skill needed everywhere in life. Through this lecture, you can develop writing skills that can be utilized time and time again throughout your life.
✔️ Office workers who need to use writing as a weapon in business targeting the general public
We have now entered an era where every member of an organization must become a content marketer and a creator for the sake of the business. There are endless channels where you can promote the products, services, or content you want to share through writing—ranging from web landing pages and official promotional channels to advertisements, blogs, and personal social media accounts. However, it is rare to find a professional who knows exactly how to write "copy that sells" for each specific channel. You can learn how to use writing as a weapon to grow your customer base.
✔️ Aspiring writers who want to write marketable content, from subscription-based material to book publishing
From blogs and email subscription content to book publishing, being able to write marketable content enables not only personal branding but also the creation of new revenue streams. For those who understand the importance of marketable writing but don't know "how to write" it, a 21-year veteran publishing editor who has turned writing into products will teach you all the methods.
Keep a
reliable 21-year veteran publishing editor by your side as you write.
Which text is easier to read and conveys the content better?" The top is the original text, and the bottom is the text after the editing process. While the top text merely lists facts, the bottom text clearly conveys the 'value of an old tree in the neighborhood' through short storytelling.
An editor's role doesn't stop here.
is responsible for all of these tasks.
This class is a lecture designed to equip your writing with all these editorial perspectives. Even if you spend the same amount of time writing as others, your work will achieve a higher level of completion, appearing more deeply thought out and organized. Amidst business competitors, your products and services will stand out more thanks to your writing, and if you submit a manuscript to a publisher, you will be able to easily secure a contract even among countless submissions.
“Keep a 21-year veteran publishing editor by your side.
No matter what you write, you will have already achieved half the success.”
Coach Introduction
- 박은정
- 21-year veteran publishing planning editor
- Writing and publishing instructor (3rd year), over 60 lectures given
- Book Writing Consultant, 3rd year
- General Manager of 'Dasan Book Salon,' a book cafe directly managed by Dasan Books
- Adjunct Professor at Korea IT Vocational College
- Mentor at Jeonbuk Content Korea Lab
- 130 books edited as lead editor - <The Dwarf Who Loved Snow White>, <Tong World History>, <Loud English Learning Method>, <Paparotti>, <Seoul National University Dormitory>, <With Grit and Spirit>, <How to Lie with Statistics>, etc.
Everyone, do you happen to know the term "Gwi-myeongchang" (discerning listener)?
A "Gwi-myeongchang" refers to someone who, despite not being able to perform Pansori themselves, has reached the level of a master singer in their ability to listen and appreciate it. There is a saying that "A master singer is raised by a Gwi-myeongchang." This means that it is not necessarily a great singer who teaches someone to sing well, but rather a Gwi-myeongchang—someone with an ear for pinpointing the flaws in a song—who can cultivate a truly great singer.
A text editor plays a role just like a 'Gwi-myeongchang' (a master listener). A master listener who knows how to read well and correct writing is an essential presence for a writer. As an editor, I have always revised texts with the reader first in mind, so I can clearly show you what kind of writing gets chosen by readers.
I have worked as a publishing editor for 21 years and a book-writing consultant for 3 years, while also serving as a publishing lecturer, an adjunct professor of editorial design practice at the Korea IT Vocational College, and the general manager of Dasan Book Salon.
Having spent decades by the side of those who wish to write books, I have edited and brought over 130 books into the world and taught more than 1,000 students. By blending my professional field experience with my teaching expertise, I will help you produce high-quality writing regardless of the subject and ensure you can complete your work with commercial viability whenever you write.
"I hope many people read my writing"
For those of you who are thinking this way incorrectly
Over 21 years of reading hundreds of manuscripts and meeting as many authors and aspiring writers, I have come to realize that so many people who write think, "I want my writing to be read by many people."
Before the lecture, let me tell you firmly.
This way of thinking is wrong.
The problem I have constantly faced while working as an editor for 21 years, and the reason why editors have been continuously needed for 21 years, is that
“writers only want to say what they want to say, and readers only want to hear what they want to hear.”からです。
So many writers are so ambitious about "the writing I want to do" that they fail to pay attention to the reader. They write what they want to write and think, "Someone will eventually read this on their own..."
This is because the habitual thinking of using writing primarily as a tool for "self-expression" since childhood has become deeply ingrained.
It is truly a pity whenever I see writing that is solely focused on self-expression without any consideration for the reader, ranging from books that haven't been properly edited to advertisements, introductions, marketing content, and social media posts.
If they had learned reader-centered writing, they certainly would have achieved greater results and profits.
“I want to write many pieces that are easy for readers to read.”
Through Studypie's writing course, I will show you how to write where the 'reader,' rather than 'my writing,' becomes the main character.
Whether you want to become famous through your writing, generate high profits, or achieve great results, your writing will become a successful, well-selling piece to the extent that you think with the reader at the center.
Participant Reviews
Q&A
Q. Can I take this course even if I've never properly written anything before?
Yes! For beginners, we provide additional study notes that explain concepts and terminology in detail, in addition to the lectures. We have designed the course so that even beginners can write their own captivating pieces by studying thoroughly with the lectures and study notes.
Q. I'm not planning to publish a book, can I still take this course?
Yes! In addition to those writing for publication, we have designed the content to be beneficial for those writing for various purposes, such as marketing and blogging.
Recommended for
these people
Who is this course right for?
A beginner who hopes many people will read and like their writing
Office workers who must use writing as a weapon in businesses targeting the general public
Aspiring writers who want to create marketable content, ranging from subscription-based material to book publishing.
Curriculum
All
26 lectures ∙ (3hr 23min)
Course Materials:
Lecture resources
Published:
Last updated:
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