I have worked as a reporter for a major media outlet, a PR team leader for a unicorn startup, and a PR director for a top-tier VC. I will teach you everything about startup PR that will help everyone from junior marketers to startup CEOs.
Startup PR A to Z (Applicable to all industries)
How to write and distribute a press release for N Portal
Tips for building and maintaining friendly relations with the media
We will make it a company that reporters pick and the media seeks out first.
Everything You Need to Know About PR for Startup Marketers!
🥲 As a marketer, I have to write and distribute press releases and even hold meetings with reporters.
✍️ Even if you work hard to write and distribute press releases, no articles will be published.
🎙️ Our products are better, but I'm worried because our competitors are better at PR.
I worked in the media, covering IT and startups. Later, I worked as a marketing/PR specialist at startups and venture capital firms. I've seen startup marketers struggle with PR, and I've also seen CEOs overlook the timing and importance of PR.
I understand both the position of a reporter and the position of a marketing and PR practitioner , and I have experienced the A to Z of startup PR. (Writing and distributing press releases, communicating with domestic and international media outlets, hosting media days, etc.) I'm confident. As a former journalist turned PR professional, I'll share my insights and experience, including why startup PR is important, how it differs from marketing, and how to implement it specifically.
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I'm a startup marketer.
Someone who is also in charge of PR work
I'm curious about how to do PR for an early-stage startup.
Startup CEO, co-founder
Between marketers and PR
People who are concerned about their career direction
Problems students may be experiencing
🤔 I sent out a press release, but why isn't there an article? Should I pay the media to publish the article?
😇 I'm a marketer, but now I'm in charge of PR... How do I meet and manage reporters? How do I respond to negative articles?
✅ We will teach you everything from how to write press releases, as chosen by reporters, to planning and distribution methods.
✅ PR also needs to define its customers . We'll explain the characteristics of the journalist profession that marketing/PR professionals need to know.
✅ We'll teach you how to write press releases that reporters love and how to become a startup they want to meet.
✨ Features of this course
Have you ever seen a job description for a marketer at a global big tech company?
Global companies also check whether marketers have PR experience and capabilities during their junior years.
This trend is also gaining momentum among domestic big tech and unicorn companies.
Public Relations can also be a lead magnet that attracts our potential customers (Leads).
It also serves as a powerful branding leverage to make our service a national brand.
This is because it can also be a clever way to overcome risks that threaten the existence of a service.
For this reason, acquiring PR skills as a junior marketer can be a huge help and differentiating factor in your marketing career.
This course will not make you a marketing expert.
However, I am proud to say that I can help you become better than others, so that you will know everything about PR.
I need to support a promotional article at my company.
Thanks to the lecture, I feel confident that I can do it properly! _ Yang OO
The know-how and insights of PR experts who are former journalists are not easily available.
It was very helpful not only for my practical work but also for setting my career direction. _ Mr. Kang OO
Who is this course right for?
A marketer who also takes on PR work
People who are worried because articles are not published even after distributing press releases
Anyone who wants to have an article & interview published in the newspaper
Anyone who wants to leverage PR for their career
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23 lectures ∙ (6hr 52min)
Course Materials:
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